Environmental whataboutery. I do it as much as anyone else. As my name suggests, I love long (not an hour! but long) hot showers. I know, really, that this is totally unnecessary and shit for the environment. All that expensively heated up drinking quality water going straight down the plughole after a few seconds on me. But I use an eco shampoo bar. But I buy secondhand clothes. But I plant trees. But I but I but I. I might be getting on a plane to go skiing but I'm not as bad as X who has 4 kids. I'm too tight to pay for Fairtrade coffee but Fairtrade is probably a box ticking marketing scheme. Except when the nicest looking bananas on sale happen to be Fairtrade. Then Fairtrade is a great ethical thing and I am a good person. I'm guilty of all that shite thinking- it is a very easy game to play. I should just admit that although I am willing to mildly compromise the convenience and short term happiness of #1 occasionally for the sake of the environment and all the other people in the world, I give more fucks about the former than I do about all the rest put together.