“But it’s still a business model which works less well if people are successful”
Yes, ultimately, but that’s not I’m relying on to make money, and it’s not how we’re told to operate either.
The business we’re told to run is get members to target, keep them there and they’ll recruit your new members.
Precisely because there are much wider societal issues and realistically that’s not something any eating plan is going to combat.
“I think that myfitness pal is a great way for people to learn about how much they should be eating.”
For some people absolutely, and if that works for them, great.
I have members who know full well how to lose weight, they just need a bit of accountability, I have members with massively disordered eating which doesn’t fit well with counting calories, I also have members who genuinely have no clue what’s healthy so counting calories means they’re starving and it’s unsustainable for them because they don’t know what to change... I also have members who aren’t capable of counting calories and it’s much easier for their support workers to keep track with slimming world than calories because of things like shift changes.
That’s not even the tip of the iceberg as to why just counting calories doesn’t work for lots of people.