How do you pronounce Ikea,

[Witchofzog]

I have always pronounced it eye kee aaa as does everyone I know.

But the ad just called it ii kay aaa

Who knew?

I presume that the ad version is the Swedish pronounciation.

It's a swedish company. I always knew you had to pronounce it ee-kay-ah. But I grew up in a german speaking country, so that might have helped with the pronunciation.

i kay ah with the i sounding like the i in it.

I think most Brits say Ay kee ah though.

Eye-Key-a It may not be how the Swedish say it, but then we don't say Par-ee either do we, even though that's how the French say it.

Eye kee ah

Eye kee ah like everyone else in this country.

I was living in Germany when Ikea was there but not yet in the UK, so learnt to say is a Ik-kay-aaa.

I carried on saying it that way when it came to the UK and I think that's the right pronunciation, but now say eye-kee-aaa like everyone else not that we have one anywhere near where I live anyway

Eye -key-ah 🤷🏾‍♀️😂

I say eye-kia

But the real pronunciation is ick-kia

Eye-key-ah

Ih-key-ah cuz it's fun and people look at you weird but then I like those videos where people pronounce normal words oddly

Eye key A

I say - i key a

The add says ic key a

That's very true about the Paris/ Paree thing

Pretty normal for shops/companies/products to be pronounced differently when exported to other countries. Eye-key-a is the normal way for it to be pronounced in England. Just as Leedl vs Lidl etc.

I say Eye-Key-a.

I do think that the native pronunciation (as heard on the advert) makes me think that their furniture is not just icky, it's worse than icky, it's ickier

But it's pronounced ee-kay-a, not 'ick-ee-a'.

Eek yah

I noticed that last night but I live in Glasgow and we say ‘pree-Mark’ instead of ‘pry-Mark’ —unless it’s mil who likes to pretend she’s posh—

Strike through never works on this sodding phone!

The ‘English’ way rather than the correct way, in order not to sound like a twat in the UK.

It’s ok pronouncing it properly if you have an accent, but otherwise it just makes you look ridiculous.

I did smile when I saw the advert and I wondered how many threads would pop up 🤣

Eye key a : when talking to the Brits.

Ee keh a : when I'm with my Spanish friends.

Icky : when I'm talking with my husband

Lidl used to be pronounced Leedle here - I rang them once, years ago, & that’s what the message said. They’ve clearly given up on that now, with “middle of Lidl”

Ikea staff here say it our (wrong) way, don’t they?

I key ar

According to my Swedish friend it's ickiest