I can't say I'm surprised really. They have the most beautiful selection of clothes for children under six. I would love to buy them but I can't really justify £13 for a pack of baby vests when Asda sell them for £7.50 for example.I remember going in there with my second baby and looked at everything and came out with two sleepsuits for £10 and that was it. I couldn't justify the £14 for a sleepsuit or £16 for dungarees for a newborn. The bedding sets were beautiful but they wanted around £60-£100 for cot bedding. The blankets were expensive. The sheets were expensive. The cotton wool was even expensive. The Moses baskets were way more than asda etc.
Basically they needed to reduce their prices to survive. Which I guess they couldn't do. But it's sad now as the trip to Mothercare with both pregnancys to choose a pram bring back warm memories. It's a shop I loved going in in those early months but often came out empty handed. It's one of the only baby shops with all the prams, cots and everything else you can imagine set up to see. Whilst Asda etc sell baby stuff alot is online. It seems sad that future generations won't get the baby shop experience. I even had my scans at Mothercare!