Just that really.
I have an interview next week and I'm always the candidate that was "really strong but someone was slightly better".
I turn up 5 mins early, well dressed, bring some notes and anything else they ask for e.g. qualifications and passport, I use the STAR method, have the right experience for the job and prepare well. But that doesn't seem to be enough.
At the end I always ask 2/3 questions about the role and the role in relation to the company's strategy.
I would be very grateful for any advice, thanks.