Facebook Advertising - Cost per click, can someone please explain?

[Overseasmom100]

All very new this and hoping someone could avise.

So for work I set 2 FB ad's - results as follows:
Spent £50 on each over a month

Ad 1 - received 235 clicks onto the ad
Ad 2 - received 450 clicks

Am I right in saying that the cost per click for Ad 1 was probably greater and used the money up quicker with less people seeing it? Im confused as to how to measure it, can someone please help.

So if you divide £50 by each you’ll work out how much each click cost.
Ad1 50 divide by 235 = 20.3p
Ad2 50 divide by 450 = 11.1p

What was the conversion rate of each ad?

The Ad App shows me the average spent so Ad 1 had 6 images and I can see which one was more successful and how much it cost per click by image. So that's not a problem. What Im struggling to understand is if Ad 1 (6 images) average cost per click overall is 0.18p and Ad 2 ( 6 images) average cost per click was 0.08p

Does it mean that Ad set 1 used the money up quicker and not that many more people saw it?

anyone

anyone

I dont understand !

If you paid £50 per month, surely you get amonths viewing of the add, and it would still cost £50 where it had 1 click or 1 million ?

What you've said tells me Ad2 is more appealing, hence more clicks

I don't understand what you mean by 'used the money up quicker'

Did you not pay £50 to have each ad running for a month? More clicks means it was more successful?