Friend of DS says that the first thing that people check out in his school are the shoes and their brand. The uniform is pretty standard and not too bad, but his last pair of shoes were around £70! I think I whimpered when he said that. It's surprising how kids can find a way to make judgements.
Not too bad where DS goes for shoes (although his aren't cheap) but the blazers are £60! Annoyingly, in the same uniform shop, blazers for a 'less desirable' school come in at around £30.
And don't get me started on PE kit!