I'm totally cool with demystifying female incontinence, but it concerns me that the adverts about pads/pants (pretty!) normalise it to the point that it probably means women just put up with it rather than going to their doctor.
And what's all this about "the rising cost of funerals"? Really?
I know that you get tailored adverts online, but I'm suspicious about the prevalence of these television ads. Can they really tell that I'm a 45 year old woman on the clock with health problems?