Why are so many companies obsessed with LGBT?

[Chancewouldbeafinethlng]

I’ve just seen yet another advert by a company going on about supporting lgbt etc. Is it just the fashionable thing to do now? Every company really wants to associate themselves with it, why not choose one of the less popular causes? I guess I’m answering my own questions really but I just find it bizarre how popular it is to have a rainbow flag as part of the advertising.

I’m bi btw, before anyone from the thought police jumps on me!

It's like the paper straw/environmentally friendly selling point- nobody in their right mind is going to object and it makes the company look modern and ethical.

I've noticed this so much really. It's almost making an issue out of a non-issue. I don't get it.

Plus it's summer so bright rainbow coloured packaging and adverts look fab

It’s pride month in the US, so that may be part of it.

Pride Month & they think it’s an easy way to look good.

I wish they bloody wouldn’t. I might have liked it ten years ago but nowadays the whole LGBT movement is so bloody lesbophobic that the mere sight of the rainbow feels like a threat.

It's Pride month and it's virtue signalling and hollow. I am not convinced these companies truly follow through on equality and diversity etc. It's also a domino effect. Because one company does it, the next feels they have to and so on.

Totally marketing and chasing the "Pink Pound". Purely a business strategy and not really wanting to promote any particular cause.

Its Pride month and the Stonewall index submissions is open.

you have answered your own question and it's become a month

my best mate is gay and got told off at work for not understanding a reference to something in the latest virtue signalling campaigning. Well, maybe "told off" is a bit strong....but certainly they were surprised.

Oh it just feels a bit much and so fake these days. Doesn’t feel like they are doing it because they care.
I wish some of the bigger companies would bring some attention to the less known causes. They probably need it more

Virtue-signalling & gaining Woke points

Of course some of it is virtue signalling, but it’s also commerce. Businesses want the pink £$€¥ in just the same way that they want every other type of £$€¥.

Read some of the trans threads on here. There is still a long way to go. I find all 'validation' for causes like LGBT+ valuable.

I'm self employed. I was asked to share some pro-trans stuff on my business social media pages and I refused too. They dragged my business name through the mud. I'm doing ok now, but it's been a fight to keep the business going. I'm a single mum to 2 kids. If I lose my business then they lose their home, their financial security. And I almost did... because transactivists approached me and I didn't want to get involved. I didn't post anytbi g negative; I just said no to posting their propaganda. And they came after me publicly.

How is it lesphobic? Genuine question

My point being, that sometimes you're asked to share stuff and if you don't, then they will come after you.

Bloody hell thats awful. It doesn’t make you homophobic to not want to share it does it?

It's just to make them look good and socially responsible.

They also virtue signal on issues like mental health. If someone in an organisation actually has a mental health problem they don't get any help at all.

I appreciate there are some employers who do actually care but suspect they are in the minority.

OP, there have been people at Pride marches campaigning against lesbians.

and there are a lot of online objections when lesbians don't want to have relationships with women with penises.

I really hope this comment doesn't get me banned.

@blueberrymojito I think your assertion that it’s a “non issue” is fairly ignorant, there are many reasons to support and promote LGBT+ rights and it is very much an issue that is pertinent today.

However, yes, companies are definitely “jumping on the bandwagon” and it would be interesting to see what they donate/add to the LGBT+ cause — it’s sad to see such large organisations using this type of thing as a marketing tool when in reality they do very little to support them.

Of course, not all do but there is very little publication of what they do to support, other than paying lip service by changing their companies logo to the pride colours on Facebook.

The same can be said for the piecemeal attempts at being environmentally friendly.

It’s exploitative.

I have no idea, but feel like forming a support group for heterosexuals - just for balance!

It's pride month

These large businesses don't anything good for anyone so don't worry 1careful you aren't being left out. They want you for your economic value and that's the end of it.

@1CarefulLadyOwner why would there need to be a support group for being heterosexual? Do you feel particularly put upon as a heterosexual woman?

The LGBT+ community have pride because they have historically been, and still are, vilified.

Have you ever been abused, denied basic human rights, assaulted, felt the need to hide your sexuality? Where in the world is it illegal to be heterosexual?

As a heterosexual woman, I don’t feel like I need support for my sexuality. Nor do I know any Who do.