Foundation shade ranges-much better now but is it really truly inclusive ?

[BethMaddison]

I’ve noticed recently that concealers and foundations seem to come in a much bigger shade range-namely more deeper shades. Which is great. On the surface.

All I seem to see though is these deeper shade being used for contouring on fairer skin tones and it got me thinking .... have things really changed for the better and make up companies are being more inclusive or are they just cashing in on contouring but under the guise of catering for every skin tone 🤔

Yet again tonight I was looking at a video for a foundation stick and the darker shades were used for contouring .....why can’t they be advertised by someone who actually has that skin tone ?????

Maybe more lighter skinned women are willing to make the (IMO silly) YouTube videos?
The variety of shades available is far better now, as you’ve already pointed out, thank god.
I don’t appreciate forced diversity, if that’s even a thing? Or perhaps I’m missing your point completely.

I just found it a little odd that they have so many more shades but choose to advertise using the deeper shades as contour. Not just tutorial YouTube type videos but advertising ones I think I’ve seen a dior one and a bare minerals one it just seems a bit odd when they could show the product on a variety of skin tones but don’t

I’ve seen ads for foundation on people of colour. In seems more inclusive to me. I don’t watch you tube though.

What are you comparing to?

On the whole, the industry is racist and shit for people of colour.

Some brands are better than others. Sali Hughes in the Guardian is good at pointing out which have a decent range and which don't.

I never watch adds, though, so don't know how these things are shown.

I'm extremely pale and can never find a foundation to match. There is never going to be one range that can cover every single skin tone. It just isn't feasible.

@BethMaddison
Try Laval.its a drugstore brand but they make an excellent foundation which includes shades for the palest of skin.

You can buy it from Amazon. I’ll find a link for you.

Laval secret beauty foundation.

Opal - if you have pink toned skin

Fair - very pale skin.