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I don't like the new Boots advert

29 replies

ssd · 28/05/2019 23:10

The one where they sing along to I'm coming out...

I don't like the way a slimmer woman sort of looks the up and down as they are walking towards the sea, the boots adverts are meant to be all about female empowerment, it seems to me, so why show another woman looking at them like that?
It ruins the advert for me

OP posts:
ssd · 29/05/2019 08:39

And it doesn't actually tell you of any products that help, its just cringy and awful right through.
Boots must have an advertising dept that can do better than that surely.

OP posts:
BlueThursday · 29/05/2019 08:57

Don’t ads go through a testing panel to check how it’s received?

Whatever sample they used must have liked the ad (which I don’t)

HoneysuckIejasmine · 29/05/2019 09:00

I didn't like it. To me it felt like "look, these women can have fun and confidence, even though they are fat fat fatty". Which is ridiculous, because they aren't.

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ssd · 29/05/2019 12:20

Yes, it makes the slimmer woman look unfriendly.

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