Please help before I cry!

[mcdsmonopoly]

So I have an interview this week.... it's for retail in the travel industry.... for this interview I have to prepare a presentation and I have never done this before! I'm not so nervous about the speaking or presenting it's the actual information!!!

"What do you understand about multi channel business and how do you see other retailers using this approach"

I have no background in business at all so will be relying on researching the company thoroughly and using google. This is my dream job and I really want to impress/be successful!! Any hints/tips or suggestions on how to present??!

Thank you!!!

Can't help with the presentation subject sorry.

All I would say though if I was asked to do a presentation for a job and I literally didn't know anything about the subject I would think that the job isn't for me. All the interviews I have been to, the presentation subject is fundamentally core to the job. I have previously decided not to apply for jobs when I realised I wouldn't have been able to talk to the presentation subject they would be likely to pick.

Are you a bit lost at bits of the presentation subject or all of it?

You won't just be researching the company - that topic is asking you to have a thorough understanding of what multi-channel business means in theory and in practice. You will have to have a solid understanding of how other retailers are implementing this and to be able to critique their approaches.

Do you have any contacts in other retailers who you could talk to about what they are doing?

this might be a starting point:

www.shopify.com/enterprise/what-is-multi-channel-retailing

How about starting with Tesco, who have an online and a ‘bricks’ channel. Then they have lots of different formats (small Convenience stores, large stores, even a discounter). And you could compare them to Amazon who were purely an online channel, and are now moving into ‘bricks’ retailing (ie another channel)?

There’s a trend known as ROPO (research online, purchase offline), so you could argue that retailers who are multi channel are best set up to take advantage of this. Their online presence is great for research, then people go into their stores to purchase

Thanks everyone. I understand the concept of it, what it is etc - definitely. But not really sure how to elaborate on that! I understand that obviously it is a business and they rely on these forms to function but it's a customer facing retail role not head office/high up based so I don't understand really why I'd need to know so much about it and do a presentation on it to be perfectly honest. There's other parts to the presentation which I totally get and are completely related to the sort of job it is so maybe that's what they'll focus on rather than the business side of it...

Or (sorry I’m on a roll here), you could talk about how physical stores are becoming more experiential to get people into stores. Topshop for example had a virtual water slide in their store last year, but their online presence is equally important. Maybe compared to asos who are a ‘pure player’ (single channel) and their different strategy?

Lots of companies are investing in their social media channels too - paying to have Facebook, insta etc ads that showcase their product and drive viewers to website, stores etc. They are fast reacting so can, say, respond to current affairs (Sussex's baby's name, news of trumps visit) in a relevant way. Innocent are very good at this. These current posts run alongside the overall advertising strategy.
And blogs, vlogs.

I've never had to do anything like this for a job interview before so no idea what I should be including or how I should even go about conducting it!!

All examples should be related to the travel business, though, not Tesco or Amazon.