Hi. Advice needed. In the place where I work (very small office only a few people), last June we started recognising each others birthdays by doing a card and everyone signing it, we also put a couple of pounds in to buy our the co worker who's birthday it is a little gift. I've put in to all colleagues collections & signed the card since we started. My birthday was on April 4th and was completely ignored. My colleagues knew when it was, it was noted on the calendar, they even asked how it was. But nothing. I wasn't too upset because I thought maybe we were not doing it anymore and did not even mention it. Today, I went out shopping and asked if anyone wanted anything. A colleague asked me to buy a birthday card for a colleague who's birthday it is at the end of April and to start up a collection. I went to the supermarket, duly bought the card. However I do now feel extremely hurt (I don't want to come across as some sort of spoilt child). I'm liked in the office, get on well with everyone. Baring in mind mine only birthday overlooked by colleagues, what shall I do because, actually, I feel quite hurt by it all. Shall I just not bother to put in to future collections and sign cards? Need some advise as I don't really want to ask 'why did you ignore my birthday?' and come across as rude. Please help.