Research published today suggests that many Ocado shoppers see Waitrose as the big draw and will possibly stop using Ocado once they tie-in with M&S from 2020.
I have to say that I agree with this - I don't see M&S as a like-for-like replacement for Waitrose. Waitrose is a supermarket but M&S is all pre-packed veg and ready meals.
If you currently use Ocado, will your habits change?