How can Tesco sell a quite large cheeseboard with 5 cheeses for £4

[nickiredcar]

It just seems way way too cheap for a product that some of them will have been maturing for over a year.

How do the cheesemakers ever make a profit on that? Is it the equivalent of battery farming?

Loss leader I guess

Loss leader at this time of year.

It’s usually more expensive. I buy it a few times a year.

Loss leader. I bought that cheese board today because it was good value but I still spent £80!

Loss leader, and crap cheese.

Loss leader - but not for the supermarket. The producer takes the £ hit.

Loss Leader - Sorry just got swept up with the crowd

Crap mass-produced cheese, largely

Possibly not very large pieces when you actually weigh them?

I always look at those kind of shit and think ...bad value. Usually teeny cheese

I buy this every year just to bulk out the decent cheese, its not the greatest and its not really a lot of cheese.

what's a loss leader?

loss leader = an item that a supermarket sells at a loss in order to get people In to spend more money on other items.

Ah fair enough, they didn't look that small but maybe it's good packaging.

Lots of Christmas stuff looks so cheap, I'm surprised

The cheese is factory-made on a large scale.

And yes, as mentioned it's possible the producers are still making a loss. Supermarkets have the buying power to do that and don't really care if they "kill the supplier" of their own brands - they'll just find another.