My friend was very surprised to hear that I cook from scratch.
I used to rely 80% on convenience meals until about ten years ago when I decided (aged 40!!!) to learn to cook so I have been on both sides of the fence.
I'm curious as to whether working families mostly cook from scratch still or whether convenience food is the new norm.
It certainly seems to me that the average family is more time pressured than ever before. For me the main reason I didn't cook was firstly lack of skills and also I always had things I would prefer to do with my time than cook.