I thought this wasn’t allowed ?? Formula ‘promotion’

[BabbleBubble]

Just this week I’ve seen in 3 different shops (Boots x2 different stores, Morissons and Superdrug) discounted baby formula.
I thought this wasn’t allowed for first milk??
It was hungry milk though if that makes a difference (Aptamil-the 200ml bottles)

A bit of history on the marketing of formula for those questioning it:

en.m.wikipedia.org/wiki/Nestl%C3%A9_boycott

I'm not against ff btw, but I think it makes more sense as to why corporations are not allowed to use aggressive marketing tactics when you know the background.

But Nestle/Baby Milk action isn't really relevant in the UK because we have just about universal access to clean, safe water and poverty of the scale seen in developing countries is just about unheard of in the UK (yes I know, foodbanks, evil tory government cuts etc etc, but the cost of baby milk in developing countries would have been much much more expensive on a relative scale).

We have low rates of breastfeeding in the UK even though promotion of formula isn’t allowed and it has been that way for quite a while now. I don’t think in the UK it makes much difference. I would buy some if I saw it discounted and put in the food bank trolley.

@FreakForHummous

Thanks for the link, I had no idea Nestle did those things. Can definitely see why the laws exist, which I didn't know about until I read this thread either.

Its more than just big companies that is behind the UKs low BF levels.

The UK government promoted FF for a very long time to encourage / enable mums to work starting in the '40s for the war efford. Mat leave was only 6 weeks not exactly compatible with BFing.

Those mums are todays grandmas and great grandma's who see BFing as hard work. The skills and understanding about BF were lost in those generations.

New mums are not supported with BFing. They are barely supported post natal never mind additional support to BF.

I always think its a daft law. making women who can't breastfeed poorer.

As breast feeding rates dwindle it's a loosing battle.

There's likely more grandparents who bottle fed over breast fed. So young mums naturally won't get the right support to enable them to successfully breastfeed. It's very hard to support someone when you have limited experience and only naturally to recommend what you done yourself,

I don't see how breast feeding rates in the U.K. stand a chance against the societal pressure and formula companies advertising.

Or...you could not report it and help out the millions of parents who bottle feed their children to get a better deal.

Women need much more than a Breast is Best campaign.

They need to be told whats normal to a BF baby, how to latch them on, the baby needs to learn as does mum, cluster feeds, every couple of hours, the the nocturnal nature of new borns. What clothing makes it easier. How normal it is to need lots of fluids yourself.

All that information that was lost in those FF generations.

I can't breastfeed due to a medical condition that I didn't know I had until I was pregnant. At least I get my medication for free at the moment due to the maternity exemption. It has cost a small fortune to feed DD and buy all the required equipment.

I hate the 'breast is best' campaign. I've felt like I'm judged amongst my peers and I feel embarrassed that I'm formula feeding, as if people think I don't want what's best for DD.

People have so many reasons for formula feeding and it isn't always through choice. It would make my day to walk into the supermarket to find out formula on a special offer.

Many people unable to BF would love to see reduced formula I would think.
We used to get it cheaper at the Doctors 19 years ago but they put a stop to that.

I wouldn't report it.

Permanent price reductions are alowed, just not temporary offers.

I would personally like to see cheap, generic, non branded formula easily available but that is never going to happen due to aggresive marketing tactics.