Gifting to less well off

[namechangingisgamechanging]

I have two close friends. One of whom is in a similar financial position to me, the other is much less well off. We do presents for kiddies etc. and each other, but I always feel slightly uncomfortable with the less well off friend. If I give what I would normally give, I worry that I make her feel bad because she can't repay the favour (of course that's not my intention at all), or if I give a lesser value gift, then I don't want her to think she deserves less! Of course she doesn't. If anything, she deserves more!
So I guess my question is what would you do in this situation?

Most rich people I know are very stingy with presents
Give her a present you think she would like.

It is tricky. Do the two friends know each other?

Scream I'm definitely not rich but don't want to be stingy either.
Yes, sorry, they do know each other. We're a close little group.

Oops quote fail, sorry!

I gift what I want regardless of other's financial circumstances. I don't think about it that deeply.

I am quite comfortable off now but in the days when I was less so I appreciated any gift!
If a friend bought me a gift then or now I wouldnt feel the need to price match!
Regarding the two friends I would probably buy gifts that reflected the same level of thought and value regardless of their economic status

Thanks all. Will keep giving away