The top products bought by Mumsnet users in 2020

02 December 2020

Woman shopping on her phone

Mumsnet reveals the 100 products our users bought the most of in 2020, from their favourite lockdown household essentials to luxuries and clothing.

It's certainly been a weird year, when we toasted in a fresh decade on New Year's Eve nobody would have predicted quite how much time internet shopping, Zoom and queuing outside supermarkets would feature in our lives…

With holidays cancelled, pub drinks off the table and business-casual attire relegated to the back of the wardrobe, shopping habits changed a lot.

As 2020 draws to a close we decided to look back on the items that were most popular on Mumsnet. Following analysis by our data team we can reveal the top 100 products (by unit) bought so far via links on our site.

Top 10 most popular items

1. Disney+
2. Lansinoh HPA Lanolin Nipple Cream 40ml
3. EdPlace.com online learning
4. Seasalt Cornwall Plant Hunter Quilted Jacket
5. M&S Printed Jersey Ankle Grazer Peg Trousers (SOLD OUT)
6. Joie Kubbie Sleep Compact Travel Cot
7. Womanizer x Lovehoney clitoral stimulator
8. Lucy Atkins – First-Time Parent book
9. M&S Faux Leather High Waisted Leggings
10. Saint and Sofia Camden WIde Leg Pant Khaki

and the rest

11. Chad Valley 8.5ft Family Swim Centre Paddling Pool
12. Pretty Little Thing Beauty Advent Calendar (SOLD OUT)
13. Red Beauty Box Winter
14. Look Fantastic Beauty Box Bundle
15. Tree Table Lamp in Warm White
16. Seasalt Cornwall Face Coverings
17. Seasalt Cornwall Washed Denim Waterdance Jeans
18. Womanizer Liberty Limited Edition Rechargeable Travel Clitoral Stimulator (SOLD OUT)
19. Not on the High Street Lucky Dip Sheepers Slippers
20. Joie Aire Double Pushchair – Blue & Pink
21. John Lewis and Partners Winter Parka Khaki
22. The Care and Keeping of You (Revised): The Body Book for Younger Girls (American Girl Library) book
23. What's Happening to Me? (Girls Edition)
24. Little Tikes 4-in-1 My First Trike
25. M&S Light Support Lace Armwear (SOLD OUT)
26. Topshop Jamie Jeans
27. Soak and Sleep Luxury Bed Linen
28. Habitat Airo Metal Folding Table – White
29. John Lewis Sloggi Zero Feel Bralette (SOLD OUT)
30. M&S Printed Jersey Ankle Grazer Peg Trousers (SOLD OUT)
31. Giraffes Can't Dance book
32. Denman D6 Shampoo/Shower Brush
33. Sportspower 10ft Outdoor Kids Trampoline with Enclosure
34. PurSteam Fabric Steamer Commercial Grade Fast-Heat Aluminum Heating Element With Travel Pouch For Home and Travel
35. Sainsbury's Love Luna Period Pants
36. Joie Nitro Stroller – Blue
37. Tu Sainsbury's Black Ponte Leggings
38. Boden Lola Jersey Dress
39. Bondara Satisyer Pro 2 Clitoral Stimulator
40. eBay UV Protection Fisherman Sun Hat (SOLD OUT)
41. John Lewis Newborn Sleepsuits
42. Finish All-in-One Max Dishwasher Tablets ORIGINAL 110 Tablets
43. Uniqlo High Waisted Wide Fit Straight Leg Brushed Trousers
44. Champagne Stopper
45. Seasalt Cornwall Bamboo Cotton Jersey Handyband headband
46. Boden camille Ponte Jumpsuit Red Pop
47. M&S Woven Pumps
48. Tommee Tippee Closer to Nature Healthcare Kit
49. LEGO Friends Alpaca Mountain Jungle Rescue Playset – 41432
50. Chad Valley 7ft Rectangular Kids Paddling Pool
51. John Lewis All Saints Jessi Biker Hoodie (SOLD OUT)
52. Seasalt Cornwall Waterproof Jacket Fleece Lined
53. M&S High Waisted Wide Leg Trousers
54. Boots Revlon Pro Collection One Step Dryer and Volumiser
55. Cult Beauty Escentric Molecules Travel Size Refill
56. Get Out of My Life (But First Take Me and Alex Into Town): The bestselling guide to the twenty-first-century teenager
57. SeaSalt Cornwall Knitted Tunic Dress
58. Boden Non Medical Face Covering
59. M&S Little Boots Sponge Cake (SOLD OUT)
60. Your Baby Week by Week: The Ultimate Guide to Caring for Your New Baby: The ultimate guide to caring for your new baby
61. Skip Hop Duo Backpack Grey Melange
62. M&S High Waisted Mom Jeans (SOLD OUT)
63.John Lewis and Partners Adler Butterfly Drop Leaf Folding Table
64. SPARKLE Gem Labret Piercing Cartilage Earring UK Helix Hoop Tragus Stud Lip Bars
65. Metanium Nappy Rash Ointment 30g
66. Beauty Bay The Ordinary Beauty Products
67. John Lewis Joules Vanna Kimono Sleeve Jumper
68. ASOS Jersey Tie Waist Casual Jumpsuit
69. DIY Doctor – 2x Anti Slip Gripper Rolls – 11600 cm2 in total – Ultimate Extra Thick 400gsm – Non Slip Rubber Matting – Shelf Drawer Liner – Multiple
70. French Skipping rope
71. B&Q Valspar Paint
72. John Lewis Hobbs Carly Dahlia Floral Print Midi Dress in Orange
73. havit RGB Wired Gaming Headset PC USB 3.5mm XBOX / PS4 Headsets with 50MM Driver Surround Sound & HD Microphone XBOX One Gaming Over Ear Headphones
74. Hush Pandora Floral Frill Dress
75. Tu Sainsbury's White Sleeveless Bodysuits 5 Pack (SOLD OUT)
76. Missguided White Dalmation Print Frill Sleeve Midi Dress
77. Boden Powis Pointelle Knitted Dress
78. JoJo Maman Bebe Emma Jane Cotton Maternity/Nursing Bras
79. SeaSalt Cornwall Jersey Tunic Dress
80. Expecting Better: Why the Conventional Pregnancy Wisdom is Wrong and What You Really Need to Know book
81. Tu Sainsbury's Navy Stripe and Strawberry Print Pyjamas
82. John Lewis Breastfeeding Cover
83. The Gro Company Gro Egg Colour Changing Room Thermometer
84. M&S Olivia Embroidered High Leg Knickers (SOLD OUT)
85. Flavourly Craft Beer
86. Hush Penelope Tiered Dress
87. Boden Ellen Jersey Jumpsuit in Navy (SOLD OUT)
88. Monkey and Me
89. Uniqlo Loungewear Pyjamas
90. Hush Sky Hi Top Trainers (SOLD OUT)
91. Bemis Chester STA-TITE Toilet Seat
92. Argos Home Freestanding Bathroom Storage Caddy – Bamboo
93. eBay Lock and Lock 5 Litre Food Container (SOLD OUT)
94. Medela Harmony breast pump – single manual hand breast pump
95. As I Am Coconut CoWash Cleansing Conditioner 16 oz./454 g
96. John Lewis Sleeveless Wrap Dress in Blue (SOLD OUT)
97. M&S Body Smoothing Longline Plunge Bra
98. Tommee Tippee Super Steam Advanced Electric Steriliser White
99. Dreamgenii Pregnancy Support and Feeding Pillow
100. Echo Dot (3rd Gen) – Smart speaker with Alexa – Charcoal Fabric

What is Mumsnet Swears By?

The concept is simple, Swears By takes product recommendations from real parents and combines them into lists of the best items so you can shop quickly and confidently.

Whether you are looking for homeware, gifts for kids or a great new item for your wardrobe, you can see what other parents have purchased and loved.