Influencer Marketing with Mumsnet

If you're looking to work with influencers or would like to understand how influencer marketing could help you reach parents in the UK or women aged 25-44, our influencer marketing team is on hand to guide you through the process, from brief to campaign reporting

influencers and social media sharing As one of the first companies to launch a bloggers' network, Mumsnet has been connecting brands with bloggers for years. Now, to reflect the changing influencer marketing landscape, we are expanding to include vloggers and social media stars under the umbrella of Mumsnet Influencers.

With over 10,000 bloggers, vloggers and social media influencers on our network, we offer a personalised service, expertly matching influencers to individual brands and campaign objectives. Every campaign is amplified via the Mumsnet platform, which clocks up over 11 million unique visitors per month – and with 50,000 Twitter followers and 200,000 Facebook followers, reach and engagement expands exponentially via our social channels. In this way, our influencer campaigns run symbiotically with the other marketing services we offer, allowing brands to access a combined audience comprising Mumsnet users and our influencers.

From product reviews to bespoke events, we have a range of packages to suit all budgets and aspirations. Using our data platform, we track all our influencers' channels and content, as well as key information such as their audience demographics to ensure the right influencers are working on your campaign. We provide comprehensive reports for every campaign we manage which include details on campaign reach, engagement and ROI – something we're passionate about demonstrating for our clients.

In working with Mumsnet Influencers you're partnering with an organisation that puts quality and integrity at the heart of campaigns. As part of this, we are committed to playing our part in ensuring that all parents and families feel seen and represented in the media and advertising. That is why we ensure all our shortlists for campaigns are diverse, with a minimum of 20% of being from underrepresented groups, including BAME people, LGBT people and people with disabilities.

If you're interested in working with Mumsnet Influencers please contact influencers@mumsnet.com for more information.