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Original poster

New body form advert is a thing of beauty

31 replies

AtrociousCircumstance · 31/07/2020 17:21

It’s called wombstories and is an emotive and creative short film about women’s bodies and women’s choices.

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SoulStarS · 31/07/2020 19:31

Thank you. I needed this. So fucking beautiful.

Polly99 · 31/07/2020 19:05

Incredible. Made me cry.

AccountAntsy · 31/07/2020 18:19

Yes! I saw this a little while back and bought some Bodyform products for the first time in ages. It’s a wonderful film. Even some of my more woke friends praised it too when I shared it so I hope it might escape much backlash.

CourtneyLurve · 31/07/2020 18:07

I'm going to start buying extra BF now to donate to food banks, bump their sales a smidge as a thank you.

Great idea! Also going to do this.

Inthebleakmidwinteriwouldsing · 31/07/2020 18:04

Women: where you came from.

ArriettyJones · 31/07/2020 18:03

going to start buying extra BF now to donate to food banks, bump their sales a smidge as a thank you.

Good idea. Thank you.

Original poster
AtrociousCircumstance · 31/07/2020 17:59

I think the more threads the better. This needs to be supported!

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Tigersneeze · 31/07/2020 17:59

Love this

CosmicVagina · 31/07/2020 17:57

Amazing, made me cry

ShowOfHands · 31/07/2020 17:56

www.mumsnet.com/Talk/womens_rights/3957131-Have-you-seen-the-new-Bodyform-advert

There have been a few threads but this was the main one if you want to read it op?

skql · 31/07/2020 17:56

i'm little confused...bodyform is notthe one for boycott?

thehumanformerlyknownasfemale · 31/07/2020 17:54

@InFiveMins

Just seen this. Switching to bodyform.
I switched years ago when Always insisted our fannies should smell like cheap air freshener. Never looked back.

I'm going to start buying extra BF now to donate to food banks, bump their sales a smidge as a thank you.

OhLookHeKickedTheBall · 31/07/2020 17:52

Wow. After having a few conversation about periods not being like a Bodyform advert, they've gone and made this. It's amazing.

InFiveMins · 31/07/2020 17:50

Just seen this. Switching to bodyform.

Original poster
AtrociousCircumstance · 31/07/2020 17:48

I missed the previous thread - it was new to me today! So powerful and so embracing of women.

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LockdownLump · 31/07/2020 17:47

There has been a thread on this in the last couple of weeks. It made me cry. It's AMAZING.

I doubt it will be on TV in mainstream though because it will be accused of being non-inclusive.

DialSquare · 31/07/2020 17:45

It's brilliant. Love the music too. It's been posted on here before so the if there have been complaints, Bodyform are ignoring them!

AltogetherAndrews · 31/07/2020 17:44

Wow, also moved to tears. Loved the honesty of it

SheWhoMustNotBeHeard · 31/07/2020 17:42

@PerditaProvokesEnmity

That was magnificent. Actually made me cry.

Well done them.

(How long before they're forced to apologise for it?)

I don't think they will apologise. They are making a stand in this controversy. They would have seen what happened to Body Shop, JKR, Action Aid etc and know that there is money to be made by providing women what they want. What a wonderful way to do it too. Womb Stories. That's as pro woman as you can get.
Original poster
AtrociousCircumstance · 31/07/2020 17:40

They’d better fucking not apologise for it!

Apologies will he demanded of course but I hope they stand firm!

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Nuffaluff · 31/07/2020 17:40

I’ve switched to Bodyform because of this. They are not scented.

napmeistergeneral · 31/07/2020 17:39

I think perhaps it is just so unusual to see this sort of thing shown honestly yet with warmth and joy. I've been googling, more background here:
www.campaignlive.co.uk/article/bodyform-chronicles-womb-stories-emotional-complexities/1688134

PerditaProvokesEnmity · 31/07/2020 17:37

That was magnificent. Actually made me cry.

Well done them.

(How long before they're forced to apologise for it?)

Lottapianos · 31/07/2020 17:35

Its lovely, and it's all about WOMEN and GIRLS, not 'people' or 'individuals' FFS

nitgel · 31/07/2020 17:35

Wow hope that's given airtime on tv

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