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To think there are way too many engagement farming threads on MN nowadays? s?

151 replies

MrMurphysComeuppance · 16/10/2026 15:37

Do you know what an engagement farming thread is, and what the classic signs are to spot one? If not then you are probably being taken in on a daily basis on this forum by 'posters' who are not genuine about problems and dilemmas that are not real.

The site is absolutely awash with them. It's been a big issue for the last year or so and it really is getting ridiculous now. These 'posters' often start threads that can run for days and days with pages of responses, but after the initial OP and maybe one or two quick follow up posts, the 'OP' is nowhere to be seen. And they are always (or almost always) a first time poster/brand new user name. Even if they have posted on one or two other threads that day (very rare and only done occasionally to make the account look more genuine) they never have a proper posting history. There is a very good reason for this, which I can explain if anyone is interested.

Now I've been here a really long time and I name change often these days, for privacy reasons, but there is NO WAY I name change for every single thread I start and NO WAY I use a new name each and every time for my one thread only, without ever engaging on anyone else's threads using that same user name. Who on earth has time for that? That's just not normal forum behaviour. And yet that is what is happening on here, multiple times a day, across several accounts that only exist to generate fake threads and therefore traffic.

I can spot them a mile off now, they are so formulaic and predictable, but it really irritates me that so many posters are so gullible and get caught up in these long debates, giving their time and advice where is no genuine OP at the heart of it. You are being taken for suckers.

I can give you a detailed breakdown of what to look for in a probable engagement farming thread (or rage bait as they are often called, although they are often not always designed to get people in a rage, often just to spark long conversations and polarise opinion on a subject.)

MN is full of actual, intelligent human beings who are more than capable of starting interesting conversations by themselves. Or at least it used to be. Do we really need people/bots creating accounts then name changing several times a day to churn out fake thread after fake thread just to keep the clicks coming? It has massively dumbed down the site and no-one seems to care. Certainly the people who run the site don't seem to care, and why would they, when key strokes and clicks mean ££££?

OP posts:
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Thecatspantaloons · Today 20:47

MrMurphysComeuppance · Today 18:42

I find most commonly to be MIL problems, a friend behaving badly, a colleague behaving badly, affairs, inheritance issues, weddings. All the usual stuff except that where there would usually be a fairly obvious solution, this can never be applied, for some complicated reason or other.

Or it's something very clearly designed to set the cat among the pigeons. I'd love to give a couple of current examples but I can't. I'd get suspended.

Edited

It's always the cat amongst the pigeons bit that alerts my hackles - and worse, when it comes in a drip feed and is the most crucial element to the story.

So you will get a lot of knee jerk opinions, then a lot of informed opinions , then you get a lot of informed opinioners telling the knee jerkers to read the OP updates and on and on it goes.
Tedious AF.

MrMurphysComeuppance · Today 19:48

JaneJeffer · Today 19:35

That would be a shame

You can live in hope. 🙂

OP posts:
JaneJeffer · Today 19:35

MrMurphysComeuppance · Today 18:42

I find most commonly to be MIL problems, a friend behaving badly, a colleague behaving badly, affairs, inheritance issues, weddings. All the usual stuff except that where there would usually be a fairly obvious solution, this can never be applied, for some complicated reason or other.

Or it's something very clearly designed to set the cat among the pigeons. I'd love to give a couple of current examples but I can't. I'd get suspended.

Edited

That would be a shame

WhatNoRaisins · Today 19:12

Cheeky fucker ones are a good one. People just love to leave replies to say how awful someone is and how the OP should kick them to the curb or how no is a complete sentence.

WhatNoRaisins · Today 18:55

I just get cynical whenever an OP disappears for more than a day. I'd have believed it more back in the days when you could only access internet forums from an actual computer, not when everyone has it on their smartphones. The school run doesn't take days.

DorsetKnobBiscuit · Today 18:42

DorsetKnobBiscuit · Today 17:05

A thread just stared about obesity.
Confrontational title and first line.

OP only on MN for a few days.
OP hasn't come back once in 45 minutes.

Starts smelling a rat.

Two and a half hours now and the OP hasn't come back to the thread.

MrMurphysComeuppance · Today 18:42

DorsetKnobBiscuit · Today 18:28

"they do seem to keep hammering certain popular themes to death and push the boundaries of believability sometimes"

Dogs, especially in cafes.
Britain bashing.
Immigrants.
Reform.
What women wear.
Affairs.

Edited

I find most commonly to be MIL problems, a friend behaving badly, a colleague behaving badly, affairs, inheritance issues, weddings. All the usual stuff except that where there would usually be a fairly obvious solution, this can never be applied, for some complicated reason or other.

Or it's something very clearly designed to set the cat among the pigeons. I'd love to give a couple of current examples but I can't. I'd get suspended.

OP posts:
DorsetKnobBiscuit · Today 18:28

"they do seem to keep hammering certain popular themes to death and push the boundaries of believability sometimes"

Dogs, especially in cafes.
Britain bashing.
Immigrants.
Reform.
What women wear.
Affairs.

MrMurphysComeuppance · Today 18:22

Also someone asked upthread (can't find it now) if I had written this OP with AI.

Absolutely not. Nor would I. The only time I've ever occasionally used a bit of AI help is in a professional capacity, like when wording employment contracts for example.

In my industry I see a lot of really naff AI generated content coming from competitors and I hate it. When AI is used well you don't know it's AI.

If someone is an ordinary person telling anecdotes in their own words, then that's what I want to read on MN. Not some weirdly impersonal thing that sounds like a magazine article.

I agree there might have been a couple of sentences in my OP that looked like the sort of thing AI might say, but that was all me.

I didn't explain fully how to spot the types of threads I am talking about in the OP because it was already very long. In order to provide a detailed explanation based on months of my observing this and spotting patterns, I did it across several posts. Otherwise the OP would have been so long no-one would have read it.

Clearly some of you really don't care whether threads are made up before you invest time in them, so by all means carry on as you are. But I think too many people genuinely do believe they are talking to a real person with a real problem and they actually would care if they knew they were being cynically used and patronised like this. It makes a travesty of what used to be a great forum. Old fashioned trolls and mad attention seekers aside, this is something else much more wholesale. We seem to be experiencing the enshittification of MN. Sorry MN but it's true. You've sunk to depths I never thought I'd see. Not saying it's MN doing it, but it certainly seems they are happy to let it slide, and the whole vibe of the site if very different to how it used to be because of it.

OP posts:
DorsetKnobBiscuit · Today 18:21

FreshInk · Today 17:16

I think that one is genuine. The OP’s grammar and spelling on that thread are so poor I really can’t believe it’s someone from MNHQ. i.e. your when it should be you’re

You should see the one about the cats in the lane.

MrMurphysComeuppance · Today 17:59

SecretsAndLies77 · Today 16:12

But the kind of "dilemma" thread you use as an example is a very commonplace life conflict....I just don't see how you could know for sure it's not real. It seems totally possible to be real, to me.

As for the OP not engaging with responses, well it can be impossible to keep up if you have a lot of responses, or sometimes you may not like the responses (people do awful pile ons!) and may just prefer to read quietly or even withdraw from the thread altogether, if you feel it's really against you.

None of that demonstrates the thread is not authentic....

It's not the dilemmas themselves that are unbelievable, although they do seem to keep hammering certain popular themes to death and push the boundaries of believability sometimes. It's the way the posts are written in a very specific and hackneyed style that becomes easy to spot after a while. Certain turns of phrase used again and again. The way the posts are paragraphed. Even the user names tend to follow a predictable pattern.

And as I've said, always a brand new user name and after the first one or two posts on their own thread, no engagement with any of the responses whatsoever. And then you never, ever see that user name used again.

OP posts:
MrMurphysComeuppance · Today 17:52

OutOfTheOtherSide · 16/10/2026 21:41

They don't admit it but they also don't deny it. As I said, it's common practice. I think a lot of people realise that most of the threads, (including this one!), are not written by genuine posters.

I've said this before but I do think they should have some sort of badge on the mumsnet generated threads. Whilst I assume that most people with a brain realise they are written by mumsnet, it is clear that many of the posters, (whether real or fake), are not the sharpest tools in the box. It is all a bit icky that they are deliberately posting clickbait threads for their own profits without being open about it. Not sure I'd sleep at night if I worked for them!

You think I am not a genuine poster? Why on earth?

OP posts:
MrMurphysComeuppance · Today 17:51

WhatNoRaisins · Today 07:27

When I was more naive I'd sometimes report these sorts of threads as wind up and go trolls.

Another problem with these fake threads being so prolific is that it makes us more snarky. So many of us have taken time to reply thoughtfully to things that turned out to be made up that we're more cynical of what we read. It's making it a worse place for posters with real problems.

Edited

Yes, exactly.

OP posts:
MrMurphysComeuppance · Today 17:50

MrMurphysComeuppance · 16/10/2026 19:57

There was one started this afternoon, exactly fits the profile. Very divisive subject matter, three posts, the OP followed by two very short follow up posts 'to clarify' or 'for context' ... So straight away, seeing that I did an advanced search.

All three posts made in quick succession mid afternoon then nothing since, in spite of the thread being a long one now, with lots of robust discussion you'd have thought the OP would have wanted to join in with, given she cared enough to start a thread on the subject in the first place.

OP has a brand new user name in spite of there being absolutely no reason to need to name change for that thread, as it doesn't relate to her personally or anyone she knows. It's a very general AIBU so the need to name change is a bit of a mystery. No posts on anyone else's threads either.

It remains to be seen if the OP comes back but my money is on NO.

And as I predicted, that particular thread is now at 10 pages and still going strong with no word from the OP since her first three posts within 15 minutes on Friday.

OP posts:
Rosegla55es · Today 17:36

MN no longer zaps really unpleasant threads that are quite damaging. Funny that.They are often the longest and bring them the most revenue.

FreshInk · Today 17:16

DorsetKnobBiscuit · Today 16:45

It's the way the OP is phrased. Strident opinon presented as asking a question. E.g. I live in Dubai and won't be coming back as the UK is a shit hole. AIBU? A true thread would probably start "I live in Dubai now and don't miss the UK. Might I regret staying here? Any advice welcome"

Then the OP will come back once. Often with a passive aggressive response e.g. How can you advise me, you live in a Blackpool council house. Just that one response.

If they come back again it's often in a different writing style, full of three letter acronyms, has an emoji and/or no punctuation at all.

There are a dozen little signs that just make you think FFS.

I think that one is genuine. The OP’s grammar and spelling on that thread are so poor I really can’t believe it’s someone from MNHQ. i.e. your when it should be you’re

DorsetKnobBiscuit · Today 17:05

A thread just stared about obesity.
Confrontational title and first line.

OP only on MN for a few days.
OP hasn't come back once in 45 minutes.

Starts smelling a rat.

DorsetKnobBiscuit · Today 16:45

SecretsAndLies77 · Today 16:12

But the kind of "dilemma" thread you use as an example is a very commonplace life conflict....I just don't see how you could know for sure it's not real. It seems totally possible to be real, to me.

As for the OP not engaging with responses, well it can be impossible to keep up if you have a lot of responses, or sometimes you may not like the responses (people do awful pile ons!) and may just prefer to read quietly or even withdraw from the thread altogether, if you feel it's really against you.

None of that demonstrates the thread is not authentic....

It's the way the OP is phrased. Strident opinon presented as asking a question. E.g. I live in Dubai and won't be coming back as the UK is a shit hole. AIBU? A true thread would probably start "I live in Dubai now and don't miss the UK. Might I regret staying here? Any advice welcome"

Then the OP will come back once. Often with a passive aggressive response e.g. How can you advise me, you live in a Blackpool council house. Just that one response.

If they come back again it's often in a different writing style, full of three letter acronyms, has an emoji and/or no punctuation at all.

There are a dozen little signs that just make you think FFS.

SecretsAndLies77 · Today 16:12

But the kind of "dilemma" thread you use as an example is a very commonplace life conflict....I just don't see how you could know for sure it's not real. It seems totally possible to be real, to me.

As for the OP not engaging with responses, well it can be impossible to keep up if you have a lot of responses, or sometimes you may not like the responses (people do awful pile ons!) and may just prefer to read quietly or even withdraw from the thread altogether, if you feel it's really against you.

None of that demonstrates the thread is not authentic....

BillieWiper · Today 15:50

OutOfTheOtherSide · 16/10/2026 21:41

They don't admit it but they also don't deny it. As I said, it's common practice. I think a lot of people realise that most of the threads, (including this one!), are not written by genuine posters.

I've said this before but I do think they should have some sort of badge on the mumsnet generated threads. Whilst I assume that most people with a brain realise they are written by mumsnet, it is clear that many of the posters, (whether real or fake), are not the sharpest tools in the box. It is all a bit icky that they are deliberately posting clickbait threads for their own profits without being open about it. Not sure I'd sleep at night if I worked for them!

It's 'icky'what they're doing but calling other users 'not the sharpest tool in the box' is reasonable?
Why are you calling other users idiots? For engaging in posts that might be fake, like you are? With this one?

GoodGirlFaith · Today 11:04

100% right, I’ve thought it for ages. Once you see it, you notice it a lot. Often on a Friday, a couple very juicy AIBU’s will appear to keep people engaged over the weekend; it’s so obvious. I’ve had 2 comments questioning the truth of an OP deleted by MN admin..

daisychain01 · Today 08:12

There are 50+ Unanswered threads on here at any one time.

it's weird behaviour for HQ to 'favour' one or two threads to bump, rather than bumping all of the ones with 0 responses.

ETA @BeckyAMumsnet you haven't responded to the specific concern on here abut bumping threads - why has HQ started doing that.

to your point about users starting threads but not coming back to them as "normal behaviour" on forums, there is no way to prove or disprove that but it is definitely happening more and more. There needs to be some way of controlling it as it is making the content on your site look less trustworthy.

Westfacing · Today 08:02

SoThatsTheWayItIs · Yesterday 21:13

Perhaps MNHQ bumping threads about potentially contentious issues after just 30 minutes because it has had no responses doesn’t help people’s suspicions.

I never noticed that MNHQ bumped threads until the other day - if I recall it wasn't contentious or even an interesting thread

No idea why it was bumped!

daisychain01 · Today 07:45

UnwillingAdvocate · 16/10/2026 16:51

Read up on the dead internet theory.

yes and while you're googling, look up how to spot AI generated content.

I've noticed how infrequently MNHQ actually engages with real people on here they way they used to. Site stuff has lots of threads that HQ don't bother to comment on. This site is surely ripe for selling off, so they just want to generate traffic, make sure there are lots of controversial threads that whip people into a frenzy etc, they are no longer invested in real people.