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To think there are way too many engagement farming threads on MN nowadays? s?

1 reply

MrMurphysComeuppance · 16/10/2026 15:37

Do you know what an engagement farming thread is, and what the classic signs are to spot one? If not then you are probably being taken in on a daily basis on this forum by 'posters' who are not genuine about problems and dilemmas that are not real.

The site is absolutely awash with them. It's been a big issue for the last year or so and it really is getting ridiculous now. These 'posters' often start threads that can run for days and days with pages of responses, but after the initial OP and maybe one or two quick follow up posts, the 'OP' is nowhere to be seen. And they are always (or almost always) a first time poster/brand new user name. Even if they have posted on one or two other threads that day (very rare and only done occasionally to make the account look more genuine) they never have a proper posting history. There is a very good reason for this, which I can explain if anyone is interested.

Now I've been here a really long time and I name change often these days, for privacy reasons, but there is NO WAY I name change for every single thread I start and NO WAY I use a new name each and every time for my one thread only, without ever engaging on anyone else's threads using that same user name. Who on earth has time for that? That's just not normal forum behaviour. And yet that is what is happening on here, multiple times a day, across several accounts that only exist to generate fake threads and therefore traffic.

I can spot them a mile off now, they are so formulaic and predictable, but it really irritates me that so many posters are so gullible and get caught up in these long debates, giving their time and advice where is no genuine OP at the heart of it. You are being taken for suckers.

I can give you a detailed breakdown of what to look for in a probable engagement farming thread (or rage bait as they are often called, although they are often not always designed to get people in a rage, often just to spark long conversations and polarise opinion on a subject.)

MN is full of actual, intelligent human beings who are more than capable of starting interesting conversations by themselves. Or at least it used to be. Do we really need people/bots creating accounts then name changing several times a day to churn out fake thread after fake thread just to keep the clicks coming? It has massively dumbed down the site and no-one seems to care. Certainly the people who run the site don't seem to care, and why would they, when key strokes and clicks mean ££££?

BeckyAMumsnet · Yesterday 10:09

Hi all. Just wanted to address a few points here.

We completely understand the frustration with threads that don't appear genuine but we're not convinced 'engagement farming' is really a thing on Mumsnet in the way it is on other platforms. There's no creator economy rewarding people for going viral.

Just to be absolutely clear, MNHQ doesn't create fake threads or employ people or bots to manufacture discussions. The suggestion that we'd deliberately deceive users to boost advertising revenue simply isn't true. It would also be a pretty daft way to run a community that depends on people's trust.

We'd also caution against assuming that certain posting patterns are evidence of trolling. New usernames, dramatic threads and OPs who don't return are all perfectly normal features of pretty much every online community. The danger of treating suspicion as fact is that genuine posters end up being interrogated or accused of lying, which isn't particularly welcoming, especially for people looking for support.

Please do report anything you're concerned about. We take those reports seriously, but we'd ask people to remember that suspecting a thread isn't genuine and knowing it isn't genuine are two rather different things.

Thanks
MNHQ

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