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AIBU?

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AIBU to feel middle-class luxuries have become increasingly out of reach?

718 replies

cocobow · 03/09/2026 16:07

I had to go to the local shopping centre the other day to pick up a click and collect for my husband, new work shirts so nothing fancy! I thought why not make an afternoon of it as I rarely go shopping and I could maybe get a coffee and cake and even treat myself to a little something as my birthday is coming up.

I loved some of the clothes in places like monsoon and seasalt but it was all way too expensive dresses were £80 to £100 or more same with skirts which seemed to start at £65 and I know that isn't even considered expensive today but for me it is! I went for a look in the sephora as I love skincare but again it was all really expensive. The queue for the till was full of school girls buying things I wouldn't be able to buy for myself!

To be fair they were probably there spending birthday money and probably aren't spending money like that all the time. I suppose it just feels like the goal posts on these admittedly luxury items have been moved since I was in my teens and early 20's when I imagined that by my 40's I'd be able to at least buy some of these things or buy nice clothes now and then. My husband and I both degree and post graduate educated and work in professional jobs but we have to prioritise bills, the kids and food over luxuries. To be fair we have no debt at all and we will save for an buy large purchases cash mostly but I admit to feeling a bit personally deprived at times! When my mum was my age she worked in a call centre part time in the evenings and would go round the shops most weekend and buy herself a new top or other item of clothes and exclusively used clarins skincare, I use the ordinary, cerave or boots and superdrug own brand mostly and my clothes come from charity shops. My parents were working class made good but their disposable income seemed to go a lot further than mine does. We don't even have a large mortgage.

DH and I recently looked at taking a short trip to London as a joint birthday present to each other but the cost was so expensive we seem to have quietly shelved the idea.

In the end I had a look in waterstones but even that was expensive, since when are paperbacks routinely £14.99! I never even had a coffee or bit of cake as the selection of cakes looked dry and unappetizing but would still have cost £10 in total.

Am I being unreasonable to think the cost of a middle class lifestyle with a few luxuries has had the goalposts moved by quite some amount?

OP posts:
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Thegirlwhowent · 06/09/2026 16:12

Gibgertea · 03/09/2026 16:40

But 40 years ago my middle class mum wouldn’t have been going into town to buy pricey tops, books and expensive skincare with coffee out- just because. We all used the library, she bought M&S clothes when she actually needed them and we bought doughnuts to take home. Skincare was oil of Ulay. People now think they should just be able to fritter money as if it’s an entitlement.

I agree. We forget that lots of things we take for granted now weren't even available back then. If we gave up our mobile phones, internet, car, takeaways etc we'd have more disposable income, but we've grown to expect all those modern conveniences. They all cost money.

latetothefisting · 06/09/2026 18:01

Thegirlwhowent · 06/09/2026 16:12

I agree. We forget that lots of things we take for granted now weren't even available back then. If we gave up our mobile phones, internet, car, takeaways etc we'd have more disposable income, but we've grown to expect all those modern conveniences. They all cost money.

yeah, nobody ever bought random small luxuries before 2010 🙄

25/50 years ago far more people smoked, there were 111 pubs per 100,000 people (now there are less than 58 per 100,000), in the 1940s the average person went to the cinema 33 times a year, in 1974 alone 109 million albums were sold on record.

Before online shopping people bought things from catalogues and door to door salesman, betting was on the dogs/horses/pools lottery rather than online gambling. Buying things on tick was common before credit cards.

People only didn't buy new iphones 20/30/50 years ago because they didn't exist, not because they were more financially prudent!

There have always been savers and spenders, the only difference is what people buy.

Thegirlwhowent · 06/09/2026 20:09

@latetothefisting I agree. You are right. There have always been spenders and savers. There have always been choices about what to spend money on. There are always things we regard as expensive luxuries and things we see as necessities.

Winter2020 · 06/09/2026 20:24

Hedjwitch · 04/09/2026 19:28

It feels like you can't win. DH and I working class,really struggled to raise 3dcs over the years in a rented flat.
Now,dcs are adults and mortgage paid off. 2 dcs desperately looking for jobs so need financial help,dh was latterly on disability benefit and died in July. So,despite a degree and 40 years of work am still scrabbling about for money.
I earn a reasonable middle management salary, buy second hand clothes,shop at Aldi and can't afford to retire

I'm sorry to hear that. I hope he had life insurance or a death in service payment.

Are you in the uk? Are you eligible for Bereavement Benefit?
https://www.gov.uk/bereavement-support-payment

Bereavement Support Payment

Bereavement Support Payment is money you can get if your partner dies - how it works, eligibility, what you'll get, how to claim.

https://www.gov.uk/bereavement-support-payment

Andenjotingit · 06/09/2026 20:32

This reply has been deleted

This has been deleted by MNHQ for breaking our Talk Guidelines.

QueenietheGreat · 06/09/2026 21:00

@cocobow
I often wonder how, the people that i know who live their lives with all the trimmings somehow manage to do it 🤔!

cocobow · 06/09/2026 22:48

It's a great mystery to me also! Maybe spending every penny they get, debt, inheritance, a big lottery win or their job as a social worker or engineer is just a cover from something more glamorous or lucrative! I guess I'll never know!

OP posts:
Idontpostmuch · 07/09/2026 08:36

Thegirlwhowent · 06/09/2026 20:09

@latetothefisting I agree. You are right. There have always been spenders and savers. There have always been choices about what to spend money on. There are always things we regard as expensive luxuries and things we see as necessities.

@Thegirlwhowent @latetothefisting Mobile phones can't really be classed as a luxury when not having one locks you out of a lot of everyday life. A car is a grey area. Yes, many who have them don't need them, but cars are sometimes the only way of getting to work. Takeaways are of course a luxury, but the OP's point is that it's a stretch for many to afford even discretionary spending on modest treats like coffee and cakes, never mind restaurant meals and takeaways. So to say you'd have disposable money if you didn't have takeaways is circular. Takeaway money IS disposable money, and those who have takeaways aren't stretched and aren't the focus of the original posting.

Thegirlwhowent · 07/09/2026 12:23

cocobow · 03/09/2026 17:56

My mum could afford to buy the occasional nice item from Laura Ashely it wasn't wasting money it was buying something nice she really liked once in a while. I can't afford to do that ever. Believe it or not people didn't live in sack cloth and ashes in the 70's, 80's and 90's.

My mum did! Actually, she didn't need to but she hated shopping - and especially clothes shopping. She also hated spending money. She made her own clothes, cut her own hair, never ate out. Her only treats were the occasional jigsaw. Even so, I think she was just as happy as anyone else. It depends what gives you pleasure.

aLFIESMA · 07/09/2026 12:47

TBH, I find being deprived of little things more upsetting than bigger ones. I can happily forego a holiday but wouldn't like to miss a picnic/countyside day, same with restuarant verses coffee shop. I still get a thrill from buying a 'new' book even if it's from a charity shop!
When I'm on a budget I seem to need a treat more so try to come up with alternative 'feel goods' like the flask coffee & charity shop book.
I think it's actually easier to budget 'hardcore' when you factor in a treat, keeps the morale up, instead of feeling low & buying something unplanned to cheer one's self!
Then feeling guilty as well as low.....

latetothefisting · 07/09/2026 14:06

Idontpostmuch · 07/09/2026 08:36

@Thegirlwhowent @latetothefisting Mobile phones can't really be classed as a luxury when not having one locks you out of a lot of everyday life. A car is a grey area. Yes, many who have them don't need them, but cars are sometimes the only way of getting to work. Takeaways are of course a luxury, but the OP's point is that it's a stretch for many to afford even discretionary spending on modest treats like coffee and cakes, never mind restaurant meals and takeaways. So to say you'd have disposable money if you didn't have takeaways is circular. Takeaway money IS disposable money, and those who have takeaways aren't stretched and aren't the focus of the original posting.

At no point have I said mobile phones are classed as a luxury?

I do think that there's a big difference between a mid range, out of contract or second hand smartphone that works perfectly well and does everything you need for 'everyday life' (cost, about £5 a month on giff gaff or similar) is very different to buying the newest iphone at £45 a month, though. One is clearly a luxury - you might not be able to buy a house with the difference but £500 extra a year in savings will be a very good starter!

OnlyUsername · 07/09/2026 14:56

I think mobile phones are a bit of a red herring. I am SIM only but they have built-in obsolescence (Apple are the worst for this). Most phone contracts now are three years and by the end of that the battery holds a charge for about half a day. You can't replace them on a market stall any more either.

Back in 2006 when I worked for PC World you had to buy your own broadband router too for £59.99, pay for a BT landline, and many many people were on PAYG spending the equivalent of a lot more than £30pm is today on per-minute calls and 10p texts. My contract until recently for a Google Pixel was £31pcm.

Idontpostmuch · 07/09/2026 15:57

OnlyUsername · 07/09/2026 14:56

I think mobile phones are a bit of a red herring. I am SIM only but they have built-in obsolescence (Apple are the worst for this). Most phone contracts now are three years and by the end of that the battery holds a charge for about half a day. You can't replace them on a market stall any more either.

Back in 2006 when I worked for PC World you had to buy your own broadband router too for £59.99, pay for a BT landline, and many many people were on PAYG spending the equivalent of a lot more than £30pm is today on per-minute calls and 10p texts. My contract until recently for a Google Pixel was £31pcm.

Edited

Yes apple are horrendous. I've recently had to stop using my ipod.

keepingsanity · 07/09/2026 19:16

I totally agree. It cost £100 easily for a meal for 2 - at my local pub! Sowe just stopped doing it. I’m on a decent wage and I have to be very cautious with my outgoings. It must be so soul destroying if you have a fixed income / minimum wage.

everything is increasing in price so fast it’s just not sustainable. It’s no wonder that restaurants and pubs are closing down - who has that sort of disposable income?!

and food prices are just ridiculous

Thegirlwhowent · 07/09/2026 21:13

Idontpostmuch · 07/09/2026 15:57

Yes apple are horrendous. I've recently had to stop using my ipod.

I won't buy Apple products partly for that reason.

cocobow · 08/09/2026 11:12

Thegirlwhowent · 07/09/2026 12:23

My mum did! Actually, she didn't need to but she hated shopping - and especially clothes shopping. She also hated spending money. She made her own clothes, cut her own hair, never ate out. Her only treats were the occasional jigsaw. Even so, I think she was just as happy as anyone else. It depends what gives you pleasure.

I cut my own hair, knit and sometimes make my own clothes but even that requires buying materials and requires the luxury of time and skill. I suppose that in the past it was cheaper to buy the materials for making things as more people did it. I get lots of pleasure from small, simple, free things but I also very occasionally enjoy a small treat like a coffee and cake out, or if I see something I really like in the shop (which actually rarely happens). Also just because your mum made her own stuff doesn't mean she was literally in sack cloth, she must has bought materials to make things which she would have had to have shopped for. Maybe a really nice bit of fabric was her indulgence?

OP posts:
Thegirlwhowent · 08/09/2026 13:02

@cocobow It really wasn't nice fabric! She'd buy the cheapest stuff off the market. Her dresses were all the same style, summer and winter. She really wasn't interested in clothes, makeup or appearance. Her main passion was maths.

RelaxAndDetox · 08/09/2026 13:08

Gibgertea · 03/09/2026 16:40

But 40 years ago my middle class mum wouldn’t have been going into town to buy pricey tops, books and expensive skincare with coffee out- just because. We all used the library, she bought M&S clothes when she actually needed them and we bought doughnuts to take home. Skincare was oil of Ulay. People now think they should just be able to fritter money as if it’s an entitlement.

This.

Years ago people saved, why do some posters make it sound like everyone frittered money away like it was nothing. People really didn't.

People tgat chuck money around often have debts, credit cards etc and have little real wealth

cocobow · 08/09/2026 13:09

Thegirlwhowent · 08/09/2026 13:02

@cocobow It really wasn't nice fabric! She'd buy the cheapest stuff off the market. Her dresses were all the same style, summer and winter. She really wasn't interested in clothes, makeup or appearance. Her main passion was maths.

I'm sure she had her indulgences be that a jigsaw as you said and even buying fabric at the market is hardly sack cloth.

OP posts:
Thegirlwhowent · 08/09/2026 13:37

cocobow · 08/09/2026 13:09

I'm sure she had her indulgences be that a jigsaw as you said and even buying fabric at the market is hardly sack cloth.

I don't know why you're trying to tell me what my mother was like! I'm not putting her down. I admired her eccentricity. I think she'd have been horrified if anyone thought she had indulgences of any sort!

cocobow · 08/09/2026 13:51

Thegirlwhowent · 08/09/2026 13:37

I don't know why you're trying to tell me what my mother was like! I'm not putting her down. I admired her eccentricity. I think she'd have been horrified if anyone thought she had indulgences of any sort!

Well what your mum choose to do out of eccentricity or otherwise isn't really that relevant to this conversation to be honest. She sounds lovely and I am glad you found her someone to admire but this conversation isn't really about personal idiosyncrasies.

OP posts:
backformoreofthesame · 08/09/2026 15:48

RelaxAndDetox · 08/09/2026 13:08

This.

Years ago people saved, why do some posters make it sound like everyone frittered money away like it was nothing. People really didn't.

People tgat chuck money around often have debts, credit cards etc and have little real wealth

I think there was a spell - say 1998 to 2008 when there was an explosion in young families having way more spare cash than any generation previously and they drove things - normalising daily take away coffees , weekly meals out, new outfits, holiday day trips that involved paying for something

and many kids growing up in those homes are now looking around and seeing they can’t do that - what they don’t realise is that they are the unusual ones. Their childhoods were materially wealthy compared to all
previous generations

sinve perhaps about 2008 , and certainly over the last 10 years , things have gone backwards for most people in terms of spare cash. But if the “extravagant” decade passed you by ( your habits were already formed ) then you don’t see things as abnormal- you see the expectations - weekly take aways for example - as strange instead

MidnightMeltdown · 08/09/2026 17:38

I think people consume a lot more now. In the 1980s the average woman bought 12 new clothing items a year. Now, the average woman buys around 64 new clothing items a year.

While it’s true that wages haven’t kept up with inflation, it’s also the case that people have become greedy and expect too much.

Idontpostmuch · 08/09/2026 20:53

MidnightMeltdown · 08/09/2026 17:38

I think people consume a lot more now. In the 1980s the average woman bought 12 new clothing items a year. Now, the average woman buys around 64 new clothing items a year.

While it’s true that wages haven’t kept up with inflation, it’s also the case that people have become greedy and expect too much.

12? Really? This year so far, 4 items of clothing and 2 pairs of shoes. And I consider that a spending spree. Each to their own though - I'm quite spendthrift in other ways.

Thegirlwhowent · 09/09/2026 07:56

MidnightMeltdown · 08/09/2026 17:38

I think people consume a lot more now. In the 1980s the average woman bought 12 new clothing items a year. Now, the average woman buys around 64 new clothing items a year.

While it’s true that wages haven’t kept up with inflation, it’s also the case that people have become greedy and expect too much.

I was just reading something about how much clothing we buy nowadays - it wasn't exactly what you said but it wasn't far off. There is more cheap clothing around (Shein, Primark etc) but we also don't keep things for so long and we wear things fewer times (or not at all!) Of course, we're constantly encouraged to buy more because somebody is making a profit from it but it's not good for the planet.

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