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AIBU?

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AIBU to think lifestyle expectations and spending habits have risen enormously?

523 replies

Hiredgun · 29/08/2026 20:16

For context, I’m a late 30s millennial. Grew up in Scotland.

Back then, almost nobody had a brand new car. People went abroad once a year if they were lucky. Eating out was very rare, maybe a handfull of times per. Getting a new kitchen was rare as was buying most household items. Kids often got cast off clothes from their siblings. Coffee & wine were basic.

Fast forward to today and it’s unbelievable what I see now.

Almost everybody drives a brand new car

Some of my friends go on multiple holidays per year. One is just back from her 7th trip abroad.

People buy properties and spend six figures immediately renovating them.

People are very fussy with wine. One of my friends only drinks champagne if doing fizz. Another will only drink certain types of Italian red wine.

I have a friend who spent 3K on a coffee machine and he recently asked if the coffee I served him at mine was single source.

Another friend wants me to go on a golfing holiday for a stag do abroad. Basic cost is £3K as it involves a private chef on a boat.

And cheese…. one of my friends only buys cheese from a deli. It’s beautiful but they’re spending a hundred quid plus a month just on cheese.

Some of my friends eat out 2/3 times per week. That was an average in a year for lots of people when I was a kid.

AIBU to question this? I know some of it may be debt but perhaps people’s expectations have risen enormously? Anybody else seeing this type of behaviour.

OP posts:
hangerups · 30/08/2026 08:04

Fairyliz · 30/08/2026 07:06

I’m in my 60’s and as the saying ‘the past is a foreign country’ really is true.
Take for example buying a coffee out which is considered normal now several times a week and you are deprived if you can’t do so. I can honestly say I never went into a cafe to buy a coffee until I was well into my 20’s, it just wasn’t a done thing near where I lived.

I have never bought a coffee (don’t like it), maybe. a few teas. It wasn’t really. thing when i was under 20 either but I did spend the equivalent in the pub.

Katypp · 30/08/2026 08:05

hangerups · 30/08/2026 07:57

Having your own caravan isn’t cheap! 😆

Absolutely. But it was second hand and was literally their only luxury. And we never had any other type of holiday 😑

hangerups · 30/08/2026 08:06

Katypp · 30/08/2026 08:02

What is often forgotten in the narrative around people buying houses at a younger age in the past is that most people generally started work earlier. So whereas now a 25-year-old might have only been working a year or so, i had been working for 7 years when i was 25.
The standard practice was to stay at home to save up, buy a small house in a less-than-perfect area with the plan to move when you could.
Now people tend to go to uni, then rent (so no saving up), then have children and get married, so by the time they want to buy, they need a bigger house in a better area from the get-go.
It's a dufferent world now. But i can assure you that all the 20-year-old homeowners in the 80s were not buying three/four bedroom homes in lovely areas with good schools!

Not sure why you are replying to my post?

Housing was cheaper vs salaries when I was young. That is a fact.

Parents were younger in the past too & people had more dc

Oh and stating the above doesn’t mean everyone in the past had a big family home in their 20s. I never inferred such a thing 😆

hangerups · 30/08/2026 08:09

Katypp · 30/08/2026 08:05

Absolutely. But it was second hand and was literally their only luxury. And we never had any other type of holiday 😑

Why would you though?

If I had a caravan my holidays would be spent there too and other holiday spending would be limited in order to afford said caravan….

Cutting out ice creams will not magic up a caravan though 😆

HollowBamboo · 30/08/2026 08:09

It's the renovation projects 'because the old kitchen just felt a bit tired' that get me. I've a professional career (albeit in a poorly remunerated public sector role), no debt etc, but couldn't afford to buy even one of my friend's new kitchen cupboard doors without budgeting for it.

PigglyWigglyOhYeah · 30/08/2026 08:10

Any1ForTennis · 30/08/2026 00:06

It was dull, Grandad lived in the same tiny house his whole life, my Granny lived in the house from getting married so spent the first few years living with her in-laws. Note, this meant my grandparents never had to pay a mortgage and therefore had more disposable income than most as they also both worked which for 1940's Granny was probably quite unusual. Granny couldn't have more children and having only 1 probably made working possible in times when people quite often had big families and needed Mum at home. Grandad worked in a highly skilled job.

No holidays, never ever went abroad, days out were very local with a cheese sandwich and flask of coffee but generally no where that involved paying an entry fee e.g sitting on the local park bench at the beach. Lived in North East but never ventured further south than Yorkshire. I have no memory of them venturing beyond 30 miles from home in my lifetime despite them being of working age when i was born.

No going for a look round the shops just for something to do. Every purchase was considered, even their prescription glasses were a huge event.

And, when they died, they had a ridiculous amount of cash in the bank. They could easily have afforded holidays, seen the world, not had a huge portion of unseasoned potatoes with every meal, poured more than a thimblefull of fresh orange for breakfast. That to me is dull.

(These were people perfectly fit and able in the 1980's and 90's.)

You seem to be unable to understand that they were happy.

My grandparents were very similar but got tremendous pleasure out of doing the simple things you describe because they were happy with each other and everyone else in their social circle had the same sort of lifestyle. They were contented.

Vulturesoverhead · 30/08/2026 08:10

Katypp · 30/08/2026 08:02

What is often forgotten in the narrative around people buying houses at a younger age in the past is that most people generally started work earlier. So whereas now a 25-year-old might have only been working a year or so, i had been working for 7 years when i was 25.
The standard practice was to stay at home to save up, buy a small house in a less-than-perfect area with the plan to move when you could.
Now people tend to go to uni, then rent (so no saving up), then have children and get married, so by the time they want to buy, they need a bigger house in a better area from the get-go.
It's a dufferent world now. But i can assure you that all the 20-year-old homeowners in the 80s were not buying three/four bedroom homes in lovely areas with good schools!

It’s a good point, but the fact is that housing costs relative to real value wages have climbed massively.

Jaimelefromage · 30/08/2026 08:10

The thing is, people will come on to these threads and say ‘we didn’t spend money on x, y and z’ back then, as though this was simply because they were superior and more virtuous. When actually the reason they didn’t was because in the main, those things didn’t exist. They can’t know whether they’d have spent money on them if they had existed, and if everyone around them had those things.

hangerups · 30/08/2026 08:11

Vulturesoverhead · 30/08/2026 08:10

It’s a good point, but the fact is that housing costs relative to real value wages have climbed massively.

Facts don’t matter on these threads!

hangerups · 30/08/2026 08:14

Jaimelefromage · 30/08/2026 08:10

The thing is, people will come on to these threads and say ‘we didn’t spend money on x, y and z’ back then, as though this was simply because they were superior and more virtuous. When actually the reason they didn’t was because in the main, those things didn’t exist. They can’t know whether they’d have spent money on them if they had existed, and if everyone around them had those things.

Also people did spend money on frivolous things. The idea that fish & chips was an annual treat is nonsense when you look at the amount of fish & chips that existed. In the 40s the average person went to the cinema almost 33 times a year! Lipstick sales during the war etc.

MightyGoldBear · 30/08/2026 08:15

Throwaway380 · 30/08/2026 07:10

I have noticed this as well OP and am utterly fascinated by it. Average amount on beauty treatments is something I’m bamboozled by - I am beginning to go gray and know a lot of people who colour their hair. Thought I might try that too but it’s literally hundreds a year at the hairdresser. So I don’t. A lot of the same people are then also getting nails once a fortnight at least, eyelashes, brows, sometimes Botox. It’s a big outlay a month.

My daughter was at one stage getting genuinely upset we weren’t going on ‘exciting’ holidays - and by this she meant going outside of Europe. Literally in her friendship group some were going to Spain for weekends then Thailand at Easter and another foreign holiday in Summer holidays. US for Disney and all sorts. Our occasional trips to Greece and regular UK trips were paltry in comparison and yet I think we are quite lucky 😂 It’s hard to convince a 9 year old that actually there are a lot of people who have no holiday although obviously did remind her repeatedly!

Ive embraced my grey, it's not just the money at the hair dresser it's also the time! Atleast 3 hours for highlights/dye.

Very normal village State school and the same here. We've never been abroad as a family don't even have passports. So when other children are in Barcelona for 2 weeks then somewhere else for easter and october it is noticeably different. But my children are still very lucky and privileged. It's just another world.

Jaimelefromage · 30/08/2026 08:20

hangerups · 30/08/2026 08:14

Also people did spend money on frivolous things. The idea that fish & chips was an annual treat is nonsense when you look at the amount of fish & chips that existed. In the 40s the average person went to the cinema almost 33 times a year! Lipstick sales during the war etc.

Yes, and my parents spent a fortune on cigarettes! Far more than I spend on takeaway coffee.

hangerups · 30/08/2026 08:22

I forgot about how popular smoking was

Badbadbunny · 30/08/2026 08:23

ToKittyornottoKitty · 29/08/2026 20:18

As a 30s millennial that grew up similar to you and still lives in a pretty similar way… I think you’ve just moved somewhere more affluent, stealth boast?

Different areas have different demographics. In my run down town, there are lots of older cars on the road, but when I go to a different town a hundred miles away, a place that has large employers, a uni and tourism, the vast majority of cars are new. Same with people out and about, a definite difference in appearance, same with shops, my town has cheap end supermarkets, the other has Waitrose and M&S. So, yes, I agree, the op clearly lives somewhere with a more affluent demographic, probably big/more employers, maybe a Uni, etc. Life is very different in run down places like ex industrial areas and run down seaside resorts where there are no decent jobs and youngsters don’t come back home after Uni!

Vulturesoverhead · 30/08/2026 08:24

hangerups · 30/08/2026 08:14

Also people did spend money on frivolous things. The idea that fish & chips was an annual treat is nonsense when you look at the amount of fish & chips that existed. In the 40s the average person went to the cinema almost 33 times a year! Lipstick sales during the war etc.

Pubs! Loads have gone because people drink at home more

Hiredgun · 30/08/2026 08:24

HollowBamboo · 30/08/2026 08:09

It's the renovation projects 'because the old kitchen just felt a bit tired' that get me. I've a professional career (albeit in a poorly remunerated public sector role), no debt etc, but couldn't afford to buy even one of my friend's new kitchen cupboard doors without budgeting for it.

Yes, my sister buys a new sofa every 2 years just because she fancies a change.

OP posts:
Jaimelefromage · 30/08/2026 08:25

hangerups · 30/08/2026 08:22

I forgot about how popular smoking was

In the 70s, approx 46% of adults smoked! It does make me laugh a bit when my mum talks about how skint they were when we were kids, when they could always afford their cigarettes.

Katypp · 30/08/2026 08:25

hangerups · 30/08/2026 08:14

Also people did spend money on frivolous things. The idea that fish & chips was an annual treat is nonsense when you look at the amount of fish & chips that existed. In the 40s the average person went to the cinema almost 33 times a year! Lipstick sales during the war etc.

So are you ssying that people spent as much money on frivilous things in the past as they do now?

Hiredgun · 30/08/2026 08:28

This reply has been deleted

Message deleted by MNHQ. Here's a link to our Talk Guidelines.

To already replied to you!

OP posts:
abracadabra1980 · 30/08/2026 08:29

I'm older than you and it is fascinating to watch how life has changed. I totally agree with your observations. My personal opinion is, that it started around the time the Beckhams became famous 🤣.. magazines and media exposure pushed brands and celebrities at us along with the lifestyle they led. Finance became available to many; people tried to duplicate their lives. Jump ahead a couple of decades and along comes the internet/social media and every second of the day we are being hounded with ads and 'lifestyle'. Again, all available on finance. I was astounded that during Covid people were whinging about 'not having a holiday - ffs it was a beautiful summer and half of us were on 'holiday' at home. I have recently downsized and the amount of stuff we had, clothing being pivotal, disgusted me. My happiest Christmas and birthday memories were when I waited all year for the doll I wanted/received. So much appreciated and remembered, paid for by my parents saving. I doubt my kids will remember a single 'stocking filler', apart from the Sponsor a Dog/Horse/Donkey we enjoyed and still laugh about now.

Soulhorse · 30/08/2026 08:29

pinkpostitnote · 29/08/2026 20:35

YANBU though I do drive an old second hand Audi (that Ive bashed a bit 😬). My second (second hand one) and I’m not sure I can go back to other cars now!

I concur. Audis are fricking awesome 😁

Badbadbunny · 30/08/2026 08:30

hangerups · 30/08/2026 08:14

Also people did spend money on frivolous things. The idea that fish & chips was an annual treat is nonsense when you look at the amount of fish & chips that existed. In the 40s the average person went to the cinema almost 33 times a year! Lipstick sales during the war etc.

Yes, most of my peer group smoked back in the 80s, spent their wages in the pubs and discos at weekend, went clothes shopping on Saturdays and also bought a record, cassette or cd, as well as lunch with friends -Saturdays were a full day out after wage envelope on Friday and then skint on Sunday! I used to despair at some of my friends back then, always moaning they had no money, but a wardrobe full of clothes they barely wore, whole shelves of records, cassettes, etc, reeking of fags, and hungover every Sunday! I didn’t do that, I saved instead, just like some people do today.

People just spend on different things these days. It’s definitely not that they didn’t used to spend a few decades ago. There’ve always been savers and spenders, there were in the 80s and there are today.

Hiredgun · 30/08/2026 08:30

Fairyliz · 30/08/2026 07:06

I’m in my 60’s and as the saying ‘the past is a foreign country’ really is true.
Take for example buying a coffee out which is considered normal now several times a week and you are deprived if you can’t do so. I can honestly say I never went into a cafe to buy a coffee until I was well into my 20’s, it just wasn’t a done thing near where I lived.

Coffee came in jars when I was a kid. I didn’t know there were things called cappuccinos or lattes until I left home.

The problem is once you get a taste of something better, it’s hard to go back. But there’s a balance somewhere right.

OP posts:
Vulturesoverhead · 30/08/2026 08:31

Hiredgun · 30/08/2026 08:24

Yes, my sister buys a new sofa every 2 years just because she fancies a change.

That strikes me as insane. Could I do that? Yes, but it still feels a waste.

I know I sound obsessed with savings, but we have savings (invested), large pensions, cash in the bank, and our kids have the same. I put that above a Porsche on the drive. It does feel now though that some people don’t even know what to spend their money on next.

Badbadbunny · 30/08/2026 08:33

abracadabra1980 · 30/08/2026 08:29

I'm older than you and it is fascinating to watch how life has changed. I totally agree with your observations. My personal opinion is, that it started around the time the Beckhams became famous 🤣.. magazines and media exposure pushed brands and celebrities at us along with the lifestyle they led. Finance became available to many; people tried to duplicate their lives. Jump ahead a couple of decades and along comes the internet/social media and every second of the day we are being hounded with ads and 'lifestyle'. Again, all available on finance. I was astounded that during Covid people were whinging about 'not having a holiday - ffs it was a beautiful summer and half of us were on 'holiday' at home. I have recently downsized and the amount of stuff we had, clothing being pivotal, disgusted me. My happiest Christmas and birthday memories were when I waited all year for the doll I wanted/received. So much appreciated and remembered, paid for by my parents saving. I doubt my kids will remember a single 'stocking filler', apart from the Sponsor a Dog/Horse/Donkey we enjoyed and still laugh about now.

There are still people today who don’t waste money, save, are careful about thinking before spending, etc. People borrowed and got into debt back in the 80s too! My brother did - thousands in debt and little to show for it - long before the Beckhams etc.