I can't help but think it is a cracker of a unified policy they need rather than fundraising.
My idea would be a US NHS. Or variation of. If they produced a fully costed detailed plan that all candidates signed up to and promoted, the networks, national and local, would be falling over themselves to talk about it. It would create a national debate. A national discussion even.
I would sell it as freedom health. Freedom to change jobs without worrying about insurance. Sell it to the employers as freedom from having to offer health plans. Sell it to kids as freedom to follow your dreams without having to join the military to get health care.
And above all, my tagline would be " No need to vote against yourself. A vote for this is a vote for you. A vote for everyone.
And if I can ramble a bit. It struck me the other day that labour are now tied with Reform in the polls. How come I wondered, And I spent a long time thinking about it.
How can so many people change from far right to left of center cos of a PM change. They went from voting against their own interests to for their own interests (Rich vote for tory of course, fair enough. But don't count here).
Is it out of personal spite I thought. Nah. I think people do want to vote for policies they think will benefit them. But they gotta be big. Really big and good, or they drift over to the next best in their mind. Blame the foreigners.
As evidence. Look at Scotland. SNP, Labour, Greens. All offer a benefit to the ordinary person. And they go SNP cos they offer the most. Tories and reform hardly get a look in.