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Jack wills isn't a brand just for teenagers is it? I saw a few nice t shirts online (they had a very discreet logo) and a few nice pieces for the summer. Is the Clothing good quality, or overpriced? I've never ordered from there before, and I want to know that I'm not wasting my money!
Was in there just the other day and bought a Trench. Really good quality and they seem to be coming away from the big Jack Wills logo. Assume that they may want to market to a wider age range. They did have same really nice t-shirts and sweatshirts.
I’m nearly 40 and have a lot of stuff from there BUT I feel the quality’s gone down hill I’ve got classic t shirts, hoodies and outerwear from 6 or 7 years ago and they still look good, but recent items I’ve bought have gone bobbly and mis-shapen after a couple of wears, So tbh I hardly buy from there anymore, it’s not so bad in store as you can check the quality but ordering online is a mine field
I was bought some hoodies from Jack Wills and the quality was awful. Looked tatty really quickly and ended up in the rag bin within 3 or 4 months. I love a good charity shop rummage and all the Jack Wills cast offs look really tired in a way other brands don't. All hype in my experience.
Hoodies, sweatshirts and jumpers, check them out in the shop, some are nice thick quality material, others are thin and starting to bobble before they've even left the shop T shirts can be terribly thin, but some are ok, it's so hit and miss, maybe they have different suppliers for different items, I don't know My older coats and gillets are filled with down, now not so many are, so best to check the labels They still have nice things but you need to pick and choose carefully
Like a lot of these brands, they start of aimed at older teenagers and then slide down the age groups in appeal and also in quality.
Jack Wills was originally aimed at students and early 20s. In my experience it does tend to be 12 year olds and early teens now that like it and older teens think it's beneath them. Things like all those Boots JAck Wills toiletry sets at Christmas make it seem less luxury and covetable if your granny can buy it for their 10 year old grandchild.
Of course anyone can wear it. Hoodies, t shirts etc and worn by people of lots of ages and it is the kind of stuff that lots of ages will feel comfortable in. Whether you like the branding is a personal preference. I agree that lots of firms are going for smaller, less in your face logos. Perhaps it's because there is more recognition that true luxury brands don't need the shout their name with big logos. I suspect wearers of Jack Wills actually want people to know they are wearing Jakck Wills so logos won't become so tiny no-one can see them.
some of their stuff is great; I got a fabulous oversized triangle shaped sweatshirt last year which has been vomited on, boil washed and tumbled dried weekly and still looks great. Tiny logo on the side. Also have a lovely soft light cotton blouse which is the right side of flimsy - a hard balance to get. The mens pjs are lovely and DH also likes the mens tshirts. Other stuff is terrible quality. You just have to be picky - it's no better than Primark and no worse than M&S on that front. I wouldn't wear the logo'd stuff personally but that seems to be the stuff aimed at teenagers (and of a lower quality as a result...)