Who's the 'mint velvet' woman?

[imlovingangelsinstead]

How would you describe a mint velvet customer?

[peachypetite]

How would you describe her?

[Kenworthington]

Early middle aged suburban mum who likes to think she’s. A bit edgy and rock but not cool enough to go the whole look

[BlueEyedWonder]

I don’t wear Mint Velvet but have a few friends who love it. They’re late 40s, like to dress well and don’t want to spear frumpy.

[BlueEyedWonder]

Appear - FGS

[skinnyamericano]

Spot on ken but I think in a good way!

[TinklyLittleLaugh]

My bestie is a Mint Velvet woman. Early 50s, great job, thinks she's a bit edgier than she actually is, spends a lot on clothes and herself generally.

[Bejazzled]

Me

[Knockedforsix]

And me.

[Chewbecca]

I like their stuff & some of my favourite casual tops are from MV. The cut tends to be flattering, I like their batwing sleeved tops which go in at the bottom.

I am mid 40s, short, chunky, neither trendy or frumpy, have quite a lot of clothes & a good disposable income.

Why?

[SmokedPaprika]

Poor Frumpy. Getting speared by all these 40 something, suburban rock chicks.

[SporkInTheToaster]

Not me. Too much polyester for the price.

[TeaAddict235]

Early 50s and late 40, scared of Colour, a fan of greys in various tones. Wannabe rock chick in size 10 or smaller and very tall in size.

[Pistachiois50pmore]

Have you seen Tamsin Greig's character in Friday Night Dinner?

[weebarra]

Richer, taller and slimmer than me.

[LadyMonicaBaddingham]

Is this some kind of freebie focus group, OP?

[imlovingangelsinstead]

Totally genuine post - I have a few jackets from there but haven't ventured further, I just wonder who it's aimed at. When I go in my local store it's always pretty dead so I never get a feel for the type of customer and it's not one I instantly like to think I know like a typical Boden customer iyswim

[monkeywithacowface]

Ha ha Ken your description is spot on and made me smile. I have a few bits from MV and recognise a bit of myself in that description!

[Shadow1986]

I’m early 30’s and have a handful of MV jumpers.im at that age where a lot of my usual shops i.e topshop, miss selfridge feel a little young for me now. I would say a MV customer would be 35-55 age range

[cod]

Agree. Too much viscose for the price

[theHitcher]

I find it a bit Matalan in design.

[domesticslattern]

Someone with a great love of grey polyester for £65 a pop.

[GertieMotherwell]

It’s All Saints for the older woman

[rightknockered]

From what I see, Mint Velvet seems a lot like Hush. So probably for women in their 30's/40's trying to get their mojo back

[GertieMotherwell]

I bought my DD (17) a mint velvet leather biker and she lives in it.

[SporkInTheToaster]

Actually, the leather bikers are/were really good. They were one of those things that didn’t scream MV and were a well made, staple wardrobe item at a good price.