Some people are basically better to look at than others. This is kind of a genetic accident just the same as being very clever, or very athletic.
I'm not suggesting BTW that there is any kind of absolute standard of good looks, what is regarded as a really good-looking appearance is culturally influenced, but whether what is preferred is height, thinness, fatness, light skin, dark skin, big earlobes or a sticky-out navel, these are things that some people are just born with, the same as a really powerful ability to calculate numbers, run fast or sing with perfect pitch. We can all improve to an extent on what we are born with by exercising, studying - or by the use of cosmetics, clothing etc - so what I'm wondering is whether it's maybe misguided to consider it 'unfeminist' to either pay attention to one's looks beyond the basics of being clean and tidy, or to condemn people who are 'good looking' for regarding their good looks as a workable asset in the same way that a person who is clever or musically talented or good at sports would do?