This happens on so many FWR everyone gets in a froth about the DM or the BBC or whoever, never the actual culprits.
There is no "(f)actual culprit", though.
Who we think it is, is subjective. The random academic in some obscure area with no readership to speak of? The populist media using their work as ragebait? The cultural context that makes it all possible? And then you get into chicken and egg, anyway.
But I dislike the patronising phrase "getting in a froth" about the BBC in particular. Individual academics are free to explore and publish what they like (or should be - Stock, Bindel etc.!) Academics explore and publish all sorts, and the hope is that our collective intelligence and social structures (peer review through to a free media) mean that the valuable, high-quality stuff gains prominence, while the rest is filtered out.
I think media like the BBC, publicly funded with a remit to be objective and educate the Great British public etc., bears far more responsibility than a corner-office queer theorist, in having failed to act as the buffer against misinformation and authoritarian madness it should be. The BBC's not just given this particular ideology credence, but played a large part in building a kind of state religion from it: thou shalt not misgender a rapist etc. It's this that makes it especially hard for educated people in other certain captured contexts (eg. school teachers) to push back.
If anything's worth "frothing over", I think that is. But "frothing" suggests irrational anger, and I don't think it's irrational to be angry about that. I don't get angry with the DM because it's got a very different remit (sell, sell, sell!) And OK, I recognise the BBC's struggling to stay afloat and retain readers and all that, so it's not as simple as a mutually exclusive public service v. commercial self-interest thing - but I'll never forgive its total abdication of responsibility as far as GI's concerned.