Crikey, the second half of that article is, well, I don't know how to describe it. Eye opening, sad, disturbing, scary.
And it's done something that I didn't think was possible, and made me feel a bit sorry for Dylan Mulvaney.
Almost entirely deliberately created to harness the zeitgeist, pushing gender ideology, because big brands know that misogyny sells?
The speculation is that as an HSTS, he may have encountered homophobia from his conservative, religious family.
And Mulvaney has gone and changed his entire appearance on the back of it all.
"Zoey ends her analysis on a sobering note: “Once his numbers drop, his agent will drop him. Dylan will end up on terrible reality shows or worse.”
Plus the reworking of the advertising industry which I'm not entirely sure I even grasp.
I also didn't know this:
Nike’s infamous tagline “Just do it!” was inspired by the final words of double-murderer, Gary Gilmore, who killed two people in Utah in 1976 and was sentenced to death the following year. When asked for his last words while facing the five-man firing squad, Gilmore said "Let's do it.” This phrase was the inspiration for Dan Wieden, head of ad-agency Wieden & Kennedy, who in 1988 launched “Just do it!” into advertising history.
Ffs.
And in another twist it would seem that women weren't having any of it anyway. Knowing Mulvaney is not only a misogynistic man, but crap at sport, backfired to damage the brand.
Seems misogyny isn't always the answer.