Catsmere, thanks for highlighting something that is often ignored: FB and other forms of SM only have the reach and power they have because 'we' handed it to them on a velvet cushion with tassels on.
From Day One it was known - it didn't require much research, the names and faces of Zuckerberg, Musk et al were all over the place - that these were not set up to be nice spaces for people to bond over family news or pictures of kittens. Once they moved out of the frat house, they became hardnosed commercial projects to accumulate as much personal data as possible in order to make as much money as possible out of users' data.
Remember the old old saying 'if it's 'free', you're the product'?
As Catsmere points out, many commercial, social and community groups promoted FB etc by dropping their websites and making it impossible to communicate with them by anything other than FB. Fortunately, government departments, in Ireland anyway, have kept websites, phonelines and postal addresses. This is usually to protect 'the elderly' who are assumed not to be online. Fortunately, it also protects the likes of me, who saw through SM from the start and took a decision to have nothing to do with it. Zero Zucks😄
What I find really shocking is the extent to which journalism has become dependent on SM - when Twitter was taken over by Musk, there was a short period when neither it nor X was available, and it was shocking to hear established journalists having conniptions about how they would know what politicians were up to etc etc. They seemed to have lost touch with the concept of governments and politicians putting out information via their websites and press conferences, and if journalists want to dig deeper, they can go and 'do journalism' instead of depending on Tweets.
It's serious because SM is not just used for light-hearted family photo stuff - a PP (sorry I can't find your post just now) reminded us that SM is where a very large number of people get their news.
In the recent General Election in Ireland, it was found that 47% of those aged 18 to 24 stated that SM is 'the most important political campaigning platform'.
The US Presidential Election had almost an identical stat: 46% of 18- to 29-year-olds relying on SM for political information.
It's unfortunate enough that so many people seem to have surrendered personal, social and community interaction to SM platforms run by a bunch of billionaire tech bros - global averages for phone use is around 3 hours per day, with the Philippines top of the league with over 5 hours, and the UK just under 3 hours.
But when political opinion-forming and election choices meet the same fate, what's going on in the world of SM is deeply significant.
How Much Time Does the Average Person Spend on Their Phone in 2024 ? | Priori Data
An Overlooked — and Increasingly Important — Clue to How People Vote - POLITICO [US]
One-in-five 'change ballot choices based on social media' [Ireland]