To tackle this gap in public awareness, Women’s Aid has launched a new campaign to ensure that domestic abuse is recognised as a public emergency on a scale with fire and traffic accidents.
The campaign highlights the stark reality that:
- Women are 50 times more likely to be injured by their partner than in a house fire
- Women are twice as likely to die at the hands of their partner than from smoke and gas inhalation
- Women are over three times more likely to be killed by a partner than by not wearing a seatbelt
- Four in five Brits don’t believe the scale of the issue of domestic abuse in the UK is greater than that of a car accident/house fires
While public safety campaigns around house fires and car accidents have existed for decades, the same has not been seen for domestic abuse, despite the fact it poses a larger risk to the lives of women than these other emergencies.
The Ignored Emergency has been launched to help people realise how prevalent and deadly domestic abuse is in England and features two key films and Each film is styled like a classic safety video, depicting familiar emergency scenarios that audiences instinctively know how to respond to.
A new survey, conducted as part of the campaign, found that 49% of Britons do not know there is a dedicated emergency line, 999-555, designed as a silent lifeline for situations, like domestic abuse, where help may be urgently needed but speaking is not an option.
Full press release at https://www.womensaid.org.uk/womens-aid-launch-public-awareness-campaign-ahead-of-16-days-of-activism-bringing-attention-to-the-ignored-emergency/