man has to be seriously unlucky to die from it rather than with it.
My father was seriously unlucky, and it was because of that that his brother got tested early by the NHS, and is still alive because they were able to treat him early.
I would expect an essential test to cover height, weight, BP and not so much else. I'd expect a woman's test to cover that plus breasts and cervical smear. I'd expect a man's test to cover essential plus prostate and whatever other tests are appropriate for men.
I think BUPA is partly at fault, because they should indeed be offering men's tests, and by not doing so, it does imply that men are essential, and women are just add-ons. But I think it's also the corporate company who bought the cover - they could have also said, "If you're not offering separate cover for both sexes, we're going to another provider."
Not that I know whether other providers are any better. If I could be bothered, I could go and look at my own company-provided healthcare policy, which isn't BUPA, but I can't actually be bothered.