It's just not true that you need a Tits and Arse video to get played/noticed.
For proof lets look at recent Vevo UK Top 10 vidoes:
Top 10 UK video (vevo) charts week 44, November 2013 as listed in Music Week
- Katy Perry - Roar
Katy wears jungle outfit but hardly T&A - no other women exploited
- Miley Cyrus - Wrecking Ball - massive self exploitation by worlds greatest current attention seeker. Enough said.
- Onerepulblic - Counting Stars - features band and many different kinds of clothed people. No T&A
- Eminem ft Rihanna - Monster
There isn't even a video for this, just a black page. An audio only track counts as it was played on Vevo. Good song + no video = VIDEO HIT. No T&A required.
- Lorde - Royals - very young women has huge number one hit in USA and UK & worldwide. Video largely features young men in boring suburban settings. Head shots of young female artist. No T&A.
- Everywhere - Soldier - male artist sings in 'arty' B&W video. Few tit shots to break up utter boring singer and possibly naked bodies but it's all very fleeting. So some female exploitation but hardly a T&A video.
- Conor Maynard - Are U Crazy - Mainly squeaky clean artist though he does get his 'GF' on the bed briefly in her shorts and bra towards the end.
- Ellie Goulding - Burn - mainly features artist fully clothed.
- One Direction - Story Of My Life - I couldn't watch whole thing even in the name of research, but no obvious T&A from what I glimpsed.
- Eminem - Berzerk - here we have the rapper, where you would expect to see T&A. Except it's never really been Eminem's thing - video is mostly E & an older beady guy. I didn't see a single women in it.
(NOTE: I didn't watch very second of these videos but most of them)
So I'm not sure where this expectation is from that you must have a T&A video to succeed?
If you want a huge viral hit then yes Thicke & co nailed it.
Is that was Lily is essentially making a parody of? Cause I'm reading lots of people here saying her video is a valid critique of the music biz and you need to exploit women visually to succeed - the above snapshot/hit chart proves this is inaccurate. I'm not saying the music biz isn't sexist - it is. But Lily really isn't addressing the sexism very cleverly in her pastiche - and she hasn't done anywhere near enough to move past/overcome/justify or even parody her own blatant exploitation of women herself.
It seems to me LA is trying to copy Thicke & co in more ways than one and she is essentially using the same devices to (hopefully) secure some of the attention on her reentry to the music biz.