It looks about 90% positive, but yep, it's that 10% that still niggles. I think they are aware of this because of this paragraph:
^Duthie is aware that the Met's intention to target women as well as men could prove controversial. "We have to make sure we are not targeting the victims but the suspects," said Duthie. "But we do need to educate people that if they go out and get hammered they are vulnerable ? vulnerable to being assaulted ? vulnerable to falling over and vulnerable to being raped.^
Yes, it's a definite shift from initiatives that would have taken the line of advising women "how not to be raped" as a first line of action. But, they still seem to be struggling with completely letting go of the idea that women (and men) are somehow culpable or at least need to be reminded to do things to "reduce their risk."
I'm behind the idea of using licensing laws to get pub and club management to take more responsibility for the well-being of their customers and they will have to take this seriously if it means they could be shut down for not taking action. Basically, it will be a long hard road to get managers to do anything, to even see that it's their responsibility, let alone to change what are probably quite regressive attitudes towards rape in many cases. But, if they'll be hit in the pocket, if their livelihoods will be at risk, they'll have to step up their game. If that makes things safer for women (and men), that's good.
I'm skeptical about expensive public awareness and media campaigns (having been involved in some in the past for another public service which I felt were a monumental waste of scarce resources with no way of proving they made a whit of difference to behaviour!)
I think women and men know that if they are tanked up or under the influence of anything else, that they will be more vulnerable to everything from accidents to getting into fights, to being hit by a car to a sexual attack. I don't know that a public campaign will be the thing to get people to think about making the choice to drink alot, take drugs, whatever. I think if we want to change those behaviours, influence those decisions, we need to be doing that in a more concerted way, over a longer period of time, and much earlier - way before young people are old enough to go into pubs or clubs. This could be through schools or perhaps more effectively, through out of school initiatives like youth work.
So frankly, I think the money spent on this end - the part that niggles most, is a waste.
Maybe there is some merit in campaigns targeting men to inform them of what constitutes rape or sexual assault, if there is genuinely evidence out there that men do not know what the law states. But, I think there can also be better ways of getting that message home than an advert, poster or beer mat, which will be forgotten in a flash. Things like partnerships with employers, trade unions, sports clubs and yes, even pubs, things that aren't necessarily costly, but continue to keep the message going and involve engaging directly with men - that sort of thing.