Most of my dds' clothes are practical and comfortable. Neither of them wear a lot of pink either, although dd2(age 2.5) seems to want to wear pink a fair bit while also choosing boys clothes for other times because they've got dinosaurs on.
I think I may be raising feminists, which is a very good thing. Dd1 has never ever bought into the whole 'pink is for girls' thing and resisted very strongly the peer pressure to like Bratz, High School Musical, Glee, Disney Princesses, ballet, horses, etc. She also has very high aspirations for her later life, she's debating between wanting to be a doctor, scientist or author - she's never felt limited in her career choices in the slightest. Then again, neither did I, it wasn't my gender that stopped me being a high flier, it was my innate laziness.
I do think people are right about it being internalised pressures that are most prevalent now. I desperately want to stay at home with my babies even though I have a decent career, and dp doesn't want to stay at home with them even though we would be better off financially if he did. Those are the internalised pressures coming into play in my household as we do seem to have been conditioned to want our gender-stereotyped roles. Not housework though, I don't do much, he does far more housework than I do because I am happy living as a slob