Why don't lego do more for girls?

[Wigeon]

Oh god...

Will someone more articulate than me please get over to that thread...

Why? Its from 2005

Oh, sorry, just noticed that!

"Why? Its from 2005"

Tsk, just imagine if Dr Who took that attitude.

The Dr Who comment is completely lost on me

Surely it was a wind-up even in 2005?

Dd2 wants star wars Lego for her birthday.

I thought I might paint the little white people pink, to pretty it up a bit, non? Purple helmets?

Nooo madwoman what you need is glitter

I actually get irritated by seeing the pink bricks for Lego. Lego is a universal toy. It does not need pink fairy stuff.

I've written a nasty email to Lego Club, that, no thank you I don't want the "usual" magazine instead of the girly one, and find it quite disgraceful that my daughter or any other boy or girl should be made to choose between the two.

So now she's getting both magazines, because allegedly the market demanded separate publications.

I think the distaste for pink lego by some is misplaced. There is light and dark blue lego. There is light and dark green lego. It is an oddity that there isn't light and dark red. The most likely reason that they haven't introduced a light red along side the other light colours in the main range is because it's considered "girly". Really there should be pink lego. It just shouldn't be separated out into this odd sideline for fairies and castles and treated like it's poison for boys and a necessity for girls.

I've no problem with pink brinks as such. I dislike the weird minifigs in the friends series, the fact that they've got all names, and are girls only. How on earth is that stimulating imaginative playing if all the story lines have been pre-scripted?

Absolutely Emmeline. Pink should be just another colour, not a religion. And I hate it that it's considered something boys wouldn't want to be seen dead in.

Why haven't we got light and dark blue, and light and dark green? time to go buy more Lego. They haven't played with it for a couple of years, but ds has just dragged it all out again, which is what has sparked dd2's born again enthusiasm.

We have Lego Friends for DD1, we also have Pirates of the Carribean and dino Lego for DD2, and we have basic Lego, it all gets played with.

Dd has Harry potter Lego and friends pink Lego.

My brother was horrified to catch his son playing with dd's pink Lego. He's only 5!

My dining room table has been utterly monopolised by a ninjago themed training arena where the pirates are fighting the alien/space figures.

This involves two fire engines, a helicopter and a large assortment of those space vehicles on wheels that get made from odd bits in the box that never belonged to a specific kit.

It's been there for a week except for a brief foray the ninjas took into the garden at the weekend, to make a defensive fortress out of grass cuttings

Now my 3DCs have devised some intricate battle scoring system for it, on a Yatzee pad, overseen by the fire dragon.

I love to see them (boys and girl) playing with lego

but I think it grows overnight...

A bit of a thread hijack but know you legoMNers will understand my pain....

emma, absolutely agree with you. I refer to pink in my post as in, a special castle all
pink and pink cars etc (I thjnk it's called
Lego friends'. Why can't girls play with ninja go? Why can't boys have pink bricks? Why isn't there a super-girl in the Lego super
Heroes?

So why did Lego feel the need to creat Lego just for 'girls'?

By segregating the market you increase it or something. By creating 'Friends' Lego wanted to have a chunk of the Polly Pocket Market.

If you have half an hour to spare, watch the brilliant Feminist Frequency Videos about it:

Lego & Gender Part 1

Lego & Gender Part 2

I'm sorry to say that it seems to have been a successful strategy for them as they are doing very well.

It is about segmentation - in this case identifying a chunk of the market that they weren't already appealing to, presumably parents/friends of little girls who thought that they couldn't possibly buy lego for their little girls as it clearly wasn't pink and pretty enough for them.

widow, thanks for the link.i read the article but will watch video tonight.

I think by creating these pink bricks just for girls, Lego have sold their soul. It's a shame. I was a Girly girl who liked dollies but also liked Lego. Just as much. Even though it was not pink.

"Will someone more articulate than me please get over to that thread..."

This made me sad, ( although the date mix up made me smile) but why ask for someone else? You had a valid opinion, you should feel you can share it. Surely you don't have to write posts worthy of a Pulitzer to be listened to on MN? I'd have been asked to leave ages ago.

Thank you for the concern, Punk. However, I am perfectly confident in myself. I generally see myself as very articulate. My friends would probably describe me as confident, articulate won't shut up and extrovert. I have a job which requires plenty of articulate expression, verbally and in writing. But on Tuesday:

I was at work and Mumsnetting on the sly, so thought someone else might like to reply.

I was shocked that the posters on that thread genuinely seemed to be wondering why lego don't do more for girls and I was temporarily struck dumb.

I am very keen on non-gender stereotyping, being defined solely by my gender, and actively ensuring that my DDs do whatever they want to do and are never limited by gender. I consider myself a feminist. But I know that some regular posters in this section can explain particularly eloquently why pink lego (a shorthand) is so so wrong, so I thought they might like to have a go!

Apologies, I didn't mean to cause offense. You didn't state why you weren't commenting yourself on the OP and the request for someone articulate implied it may have been a confidence issue, I jumped to a conclusion and I was wrong. Apologies again.

Agree with the "struck dumb" aspect though, when I saw your thread title I was agape.

No, not at all offended! An understandable conclusion to leap to given my OP. I think my friends and DH would burst out laughing if they knew someone was worried that I was lacking in self-esteem or ability to express myself.

On the pink lego theme, have just spent the last hour online trying to find a duvet cover for DD (4ys) where the primary colour in the pattern isn't pink, or the main theme isn't fairies / cats/ whimsy. Or blue, trucks or dinosaurs. Or isn't branded with TV characters. Gah!

Kids cheeky monkey bedding green single duvet cover and pillow case

bit.ly/RErcNq

...any good?