Actually, I do have an issue with the fact that this is 'being thrown around as a book', to do with the throwing around bit -
for example, in my local co-op it is for sale next to the counter, at waist level, lower than the sweets. In my local supermarket, you need to get past the 3 for £10 stands of this book to get into the shop.
I have an 8 year old daughter who is an avid reader. I don't go into these shops any more because I don't agree with soft porn, particularly that which is about control of women (but that is a separate issue), being on sale where any child can pick it up and read it. It is totally inappropriate, and I am no prude.
I seem to be in a minority of one on this issue though. I hate, hate, hate the fact that wherever I go, I see it - but all I can say is that my shopping is getting a lot more creative and I am using more small, independent retailers, which is a good thing.