Garlic, I suppose in a way, I'm not terribly worried whether a person calls themselves a feminist or not. It's more about actions and attitudes than labels. Maybe I feel disappointed if they don't feel they can "embrace" the term, but that's more about me than them. In any case, on many an occasion, by talking with someone, working with them, etc., when they've gained more insight into what feminism means "in action," folks have shifted from the, "I'm not a feminist . . . but," to, "Okay, I'm a feminist!" :)
I think another point is that a person, a policy even doesn't have to be "explicitly feminist" in order to achieve goals of feminism. In other words, you don't always have to change hearts and minds to achieve the outcome you want.
I remember a presentation from the late Ellen Pence, one of the founders of the Duluth Domestic Abuse Intervention Project in Minnesota, nearly 20 years ago. She and colleagues from the shelter movement had slogged their guts out, talking to police officers at all levels, trying to convince them to change their attitudes to domestic abuse. They knew women weren't being believed or helped, and the negative attitudes of cops were making them feel even more reluctant to press charges against their abusers. The talks, the workshops, the leaflets, the classes, none of it was working.
Then they hit on a different idea.
They talked with the Chief of Police about what he thought the problem was - why were cops doing such a crap job dealing with "domestics" and what could be done about it. The Chief said one problem was that officers believed that it didn't matter what they did, battered women rarely pressed charges. Cops thought they were wasting their time doing anything about "domestic cases." He also admitted some had neanderthal attitudes about women and would probably never be convinced that domestic violence was a law and order issue.
So, what happened is the Chief agreed to implement a new procedure for dealing with domestic abuse calls. Officers had to take down detailed statements and reports, take photos of the scene and the complainant and file these reports promptly. It didn't matter whether they thought it was a waste of time, didn't matter if they thought men had a right to beat their wives, they still had to fill in the forms or they'd get it in the neck from their boss. So, they did it, all of them.
And within a few months, they noticed a change. More women were pressing charges. More cases were going to court. More men were being convicted of abuse. More women were leaving abusers and staying away. Why? In part, it was because women felt their complaints were being taken seriously because the cops were taking down so much detail, when they hadn't bothered before. Also, if they decided to press charges, there was now a swathe of robust evidence to back their case and a greater chance of getting a conviction.
Over time, the attitudes of cops started to shift as they saw their efforts bearing fruit and more convictions being secured. The proof in the pudding was in the eating and ultimately, more women escaped violent partners and more men were punished.
So it didn't matter that the police weren't convinced by feminist arguments, or any arguments really. Changing the practice led to positive outcomes for abused women and eventually, a massive culture shift for the police as well.
Apologies if that's a major thread diversion, but I sort of thought it might be helpful to give an example of why it doesn't always matter if you convince someone to your way of thinking. You can still get the outcome you want by different means. And perhaps that is what some strands of feminism seek to do.