Yes, Garlicbutter,
Not so much individual choices, but socially transmitted practices - technologies and learned practices ('culture') become part of the environment in which people evolve. Like the example of cooking, allowing jaw size and musculature to change, which allowed mouths to develop the agility and mobility for complex speech.
The second part of your post though is based on a fundamental misunderstanding about how evolution works. Natural selection tends to promote traits and behaviors that maximise the chances of the individual genes that promote those traits being passed down. It does not optimise things for the individuals carrying those genes, or for society. There isn't much point thinking about 'evolution' unless you get your head around this point and come to grips with how it works (it
isn't intuitive at all, it really is worth reading a book).
"evolutionary strategies" is a shorthand based on the understanding that the locus of selection is the gene. They are 'strategies' for reproduction and survival. They are nothing to do with intelligent design. That is the amazing (and surprising) thing about evolution. No one had to think up these strategies. The dumb shuffling and transmission of genes over many generation enables many 'strategies' to be tested in teeny tiny steps.
Some plants 'take a strategy' of having amazing flowers with chemical and visual signals in just the right colour for bees to see them (some flowers have 'land here' markers on their petals which show up in 'bee's purple' - a colour that's off the visual light spectrum for us but very clear for bees). Then they develop fruit that are just the right colour and taste to attract animals to eat them and carry the seads off so they do not just grow next to the parent. It's incredibly 'clever' but there is no intelligence behind it. There was no conference of flowers, bees and monkeys to work out the deals and logistics, as there would have to be if this was a human designed system. That's just how evolution works.
The realisation that human beings too are animals too, with bodies, psyches and cultures shaped by the same dumb forces of evolution, allows us to see how societies developed 'naturally' in ways that were neither optimum for the species, tribe or individual but for the stupid, mindless gene. (MillyR - this is why 'good for evolution/ the right to evolve' has no part in working out what is right - thinking about what families need to raise children is about the rights of the child - sentient, vulnerable human beings, not advancing evolution).
Male muscle is an expensive and risky 'evolutionary strategy'. It would not have evolved in an egalitarian society where resources were shared fairly (and taking into account the needs of pregnant and nursing mothers). Therefore we have to conclude that it evolved after (and along with) a culture and ecological niche where men were already comanding more than their fair share of resources. So male strength can not be the explaining factor for how that situation came about in the first place.
Evolution isn't common sense - the 'genes eye view' isn't inuitive at all. It doesn't match up with the common sense rationale about what people would choose to do if they were doing the best thing for themselves, their family, tribe etc.. Farmers who want to maximise the production and survival of calves for example keep many productive heifers and a few bulls. That is the economically optimum choice. Evolution on the other hand has settled on a much more wasteful equilibrium of just about even numbers in bovines, slightly more girls than boys in humans (and all sorts of other ratios in animals occupying other ecological niches)... And the sex ratio has huge implications for the development of other male and female 'evolutionary strategies' and therefore on society.
I've said it before but will reitterate - Understanding how a trait or behavior is/was adaptive for our ancestors has no bearing on what is right, now.
I'm not sure that anyone will take any of this on in what has become a combative point scoring debate where people would rather say 'that's stupid' than 'i don't understand, can you clarify' or 'i think that is wrong and here is why'.