Only on the feminism board because of another thread but am a massive football fan and couldn't help dipping into this one. Should stress that I'm not a bloke looking to pick a fight, but I really do find some opinions here odd.
Firstly, football is obviously a massive presence in our media. Sadly, the nature of our media is such that it is difficult to find positives about anything that 'enjoys' this level of exposure. The stories will always be about the shagging, the hookers etc etc.
You have to dig a little deeper to find the positive stuff. The times ran a faascinating few articles on Craig Bellamy and his charitable foundation in Africa recently (would link, but I think it was after the paywall went up). Roy Keane has endured some pretty horrific savaging in the media (some of it justified), but the only time he actually took legal action was when a journalist, with the best will in the world, revealed how much of his salary went directly to charities back in his native Ireland (It was a very significant portion). Football has taken the lead in addressing issues of racism and sexism in the game. From the moment the Premiership was formed there was a formal agenda to encourage more families to games (having been to enough matches in the '80s, I can't tell you how great this has been).
Football is a million miles away from perfect, but it has a great deal to teach other sports and interests. Bear in mind that while some people think of football as simply what is on the back pages and the TV, for the millions of fans it is actually about community, it is about scouring through the small print later in the Sport section to see if there's a report on their team, its about getting up on a Saturday or Sunday morning and getting some exercise with your mates.
Football is like a pen: in the right hands it can be a massive force for good, in the wrong hands it can do the opposite. The majority of people who love football love it for good reasons.
Football has always been popular. Its lowest ebb was the '80s, when English clubs were out of Europe and crowd trouble, racism etc was rife. It learnt its lesson. It still has a long way to go, but the vast majority of criticisms on this thread are without insight or foundation.