I sometimes wonder about this fairly recent interest in wanting to appear wealthy, which seems to go hand in hand with a resurgent fascination with the British Royal family. I guess I don't get it, but maybe that's because I was a teen in the 90's and kind of started out with an attitude of sticking the finger up to the aristocracy, preferring instead to explore my identity via fashion, which at the time didn't appear to involve itself with class.
I wonder if this has something to do with the political times we live in? Back then, we weren't exactly anti establishment, just a lot less focused on dressing to impress. It never occurred to me to examine how classy I might look or how others might actually perceive me. And I don't think that this was strictly about being part of a youth culture either: I have only noticed this shift to obsessing over class and luxury since the internet somehow normalized 'luxury' as a seemingly necessary element of self worth. Now I see young teens chasing Chanel, Dior, etc.
I do think it has something to do with the web, but can't place exactly when this shift occurred. Perhaps about 5 yrs ago? I believe that we have become more geared towards an obsession with luxury/class as opposed to self expression, creativity and individualism. It kind of fascinates and puzzles me, and I will admit that I am just a little bit affected by it myself, too.
Sorry to send the thread in a weird direction, but I do think it is at least partly relevant, and quite interesting, and there must be others here who have wondered about it, too?
Why are we so keen to appear wealthier nowadays, culturally speaking? What other values are we kicking under the carpet?
I like my luxury now and again. But I sometimes miss the way we used to question (and actively avoid) the established norms and the all pervading media which we would actually openly laugh at. We didn't want to look as though we came from the Home Counties. We didn't consider the royals to offer anything of worth. Do they now? Is it such a disgraceful concept to actually be proud of hailing from a working class or even middle class background?
I guess I just don't understand.