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M&S "behind the scenes" feedback thread - non attendees - chance to win £150 M&S giftcard! NOW CLOSED

272 replies

AnnMumsnet · 08/12/2014 11:58

This thread is for the 8 MNers who attended the M&S "behind the scenes" event at M&S Marble Arch on Thursday 4th December. This was a chance for these MNers to meet the Womenswear design and buying team at M&S and chat about about their womenswear range this Christmas and to get some top advice on the range.

Non attendees - for a chance to win a £150 M&S voucher, please share on this thread either the very best clothing item you have ever bought from M&S or the one thing they sell that always seems to find its way into your basket! Add your comment and you'll be entered into a prize draw where one MNer will win a £150 M&S giftcard Smile

The event consisted of MNers "shopping" for themselves and selecting items they think they'd like to buy - these were then tried on and chatted about with the M&S team.

Frances Russell, Womenswear Trading Director and Belinda Earl - Style Director - called in and chatted about how the business works, how they try to make sure what M&S offers meets the need of all their customers.

There was then an open discussion with other members of the M&S senior womenswear team about MNers top 3 loves and hates about M&S, what the ideal M&S would look like/sell, what are MNers favourite shops and what's most important to those attending in clothing.

The group also asked MNers - if MN ran the Womenswear business what 3 things would they do?

Note; M&S have submitted some answers to the most commonly asked questions on the recruitment form - see this link here for them - we hope to have some additional answers in the next day or so.

Attendees - please share below your responses to the following questions! And do add any photos you took of the day to the thread.

~ Please give an overview of the day
~ What items you picked and what you thought about them (would you buy them?)
~ Please share with MNers about the discussions on the day - what did you ask and what was the consensus?
~ What was your take on the question of "if MN ran the Womenswear business what 3 things would they do"?
~ What was your overall impression of the day? Are you glad you went?

Also M&S would love to know from attendees:
~ How important is the way something is made to you e.g. does it matter if it was made ethically or sustainably and do you check this?
~ Where do you get ideas and inspiration from for what clothing you want to buy?
~ How often do you update your wardrobe with new items?
~ How would you describe your personal style and taste?

Thanks!
MNHQ

M&S "behind the scenes" feedback thread - non attendees - chance to win £150 M&S giftcard! NOW CLOSED
OP posts:
daisybeebee · 11/12/2014 17:51

Non attendee .My best buy is my Autograph Leather skirt, it's so versatile and I love it as much today as when I bought it.

Lovewhereilive · 11/12/2014 18:13

Wedge fabric boots until the elastic snapped - wish they still sold them.

elizaco · 11/12/2014 18:14

Non-Attendee - my favourite M&S purchases are their dressing gowns. Fantastic range for all the family, and they last for years!

KatherinaMinola · 11/12/2014 19:05

Non-attendee. I have had many star buys from M&S over the years, although I rarely shop there now.

I still have (and wear):

*A fitted jersey blouse from 1995 (it was slightly retro-looking then - more so now Grin )
*Three pairs of those oh-so-comfortable ankle boots, bought 2009 (all re-heeled more than once).
*Six of those 2-pack stretch vests, bought 2010, still looking new.
*A coat panic-bought in a cold snap in 2009 - it's not flattering, but by Christ it's warm.

I also have a nice suit from 2003 (no longer worn now I'm a SAHM) and various other useful work items. I had the most gorgeous dungaree set for DD when she was tiny, and now have a lovely knitted dress for her.

HOWEVER. Although I wander round M&S fairly often, I rarely find anything I want to buy. Per Una used to be nice - good quality suiting etc for the price - but now it looks like it's been mugged by the Christmas fairy. Pretty much all of the clothes in M&S are frumpy, and sizing is poor at the smaller end.

I find most of the children's clothes too highly-gendered and naff (though there are some gems to be found occasionally, and some of the basics - eg baby vests - are excellent).

The stock-taking is appalling - if I ever do find something I want, it's usually out of stock in the size/tog/whatever that I'm after. Even basics like pants - seriously, just sort this out.

Talking of women's pants, they have deteriorated in quality - I'll be going elsewhere for the next batch (children's are still fine).

I've recently had to start buying school uniform, and I do think in that department M&S is still good quality (plenty of 100% cotton) and well-priced, so I will continue to shop at M&S for that.

KatherinaMinola · 11/12/2014 19:06

Ooh, and I still have a great, 100% cotton patterned bathrobe bought from Per Una in 2003 - wish I could replace it!

KatherinaMinola · 11/12/2014 19:08

Forgot about the great opaque tights you used to stock! £8 for three IIRC - and they were fantastic quality. Sadly this quality has deteriorated - the last pair I bought went straight in the bin after one wear - practically round my knees by the evening. Wish you'd bring those tights back.

BelindaAllWorkedOut · 11/12/2014 20:36

I forgot to mention children's clothes. I have 3 DDs and am forever buying them stuff. Very rarely is it ever from M&S, apart from their socks and underwear, which does wear well. I'm sure the quality is there, but I far prefer the look of Zara children's wear, with H&M for their basics like plain long sleeve tops and fleece lined leggings, as well as hair clips. So, if the children's clothes were less garish and twee, I'd buy lots of it. This seems to be a common problem, though. The baby clothes are often adorable, but the girls clothes are tacky. For instance, I thought I'd buy the girls another cashmere jumper. The baby ones come in sweet, neutral colours like grey and powder blue. The girls come in a vivid pink w metallic trimming. I wish it was more classic looking. That said, I did see a few things that looked cute, so I will keep checking back. Finally, please do some nice looking girls shoes - I'd love Zara style shoes in M&S prices and quality.

Bubbles85 · 11/12/2014 21:52

Non attendee - I always go to m&s for underwear. Pants, socks and bras!

Eleanorann · 12/12/2014 06:44

In 1990 I bought a soft cotton shirt with discrete stripes, which is perfect with jeans. Note the use of the present tense. That top is still going strong. I've never had to replace evn one button.
The next best thing I bought from M&S was exactly the opposite.....a gorgeous shot silk jacket whose seams frayed after three or four wears. I got my money back, but I'd have preferred to have had a replacement...that jacket was so darned beautiful!

HeeHiles · 12/12/2014 09:55

Eleanorann That was my problem with M&S and the reason I stopped shopping there, I have stuff I bought over a decade ago (MY mum has stuff from the 80's) that are still wearable, yet clothes I had bought a couple of years ago didn't last the season.

When I raised this they said they were competing with Primark and the supermarkets - although I pointed out if I'm buying a £2 pair of leggings in Primark I don't expect them to last, but if I'm paying £20 I expect them to last a few years at least!

Apparently they have addressed this issue now and quality has been improved......I will buy a pair of treggings and see!

StellaGibson · 12/12/2014 12:55

Attendee:

~ What items you picked and what you thought about them (would you buy them?)

I picked 2 leather midi skirts (one flared, one straight), a per una midi skirt (copied from the lady wearing it!), some knitwear - one autograph jumper, one cashmere and a pair of boots.
I would have bought all of them apart from the non-cashmere knitwear because it was too acrylic. I liked the shape though.

~ Please share with MNers about the discussions on the day - what did you ask and what was the consensus?

The discussions showed , even among the people attending, how broad ranging people's tastes and needs are. We were all around the same age but we all had such different ideas about what was important to us and what clothes we wanted to buy. If you add in different age groups, demographics, lifestyles etc, I truly question if M&S can meet all of our needs/desires and this is why they will continue to get slagged off by different parts of the style press etc.

Having said that I was really pleasantly surprised by what they have in stock (I am not an M&S shopper) and do intend to carry on shopping there as it is somewhat cheaper than my normal haunts. I have a few things earmarked for the sales!

Main topics included:

  1. the amount of manmade fibres in the clothing - please please please reduce this. People who feel this to be important will pay more for natural fibres.
  1. The lack of knowledge of the different ranges and who they are aimed at. I personally knew this, but would like a bigger autograph range. I was surprised that the skirt I chose was in Per Una - but maybe its because the Speziale range is a bit confusing.
  1. sizing - bit sporadic. Belinda E swore that there isn't vanity sizing there
  1. how comfortable the shoes are!
  1. bras are a bit rubbish - I'd be happy to be part of any focus group on this as I have huge difficulty buying for my teenage daughter who is v smalled backed but big boobed.
  1. website is rubbish. we compared it to, say, the Zara one where it is easy to see the clothes.
  1. the shop is difficult to navigate/find things. We'd like more mannequins/pictures of the clothing on people and are happy to be given ideas on how to style things.

~ What was your take on the question of "if MN ran the Womenswear business what 3 things would they do"?

I think they're doing too much - trying to be all things for all people. so slim down the range (and aim it at people like me not my MIL).

natural fibres

better website.

~ What was your overall impression of the day? Are you glad you went?

I'm so glad I went - thank you for choosing me. I thought all the ladies were lovely and so stylish! I didn't know it was possible to be fashionable at M&S and was surprised by the midi skirt/ankle boot look ( although I never see anyone in RL doing the school run in bare legs and ankle boots!).

The food was delicious and the mulled wine definitely helped with my xmas shopping later on.

I am planning to buy more from M&S including the ankle boots, the black skirt that one of the ladies was wearing (I said I was a sheep) and some cashmere - but you need to start doing it in more neutral colours!

Thank you for inviting me! I'm very happy to be part of any future focus groups..... (I have alot of views on kidswear too.)

StellaGibson · 12/12/2014 13:06

sorry didn't answer the M&S questions:

Also M&S would love to know from attendees:
~ How important is the way something is made to you e.g. does it matter if it was made ethically or sustainably and do you check this?

Quite important. I don't check, but believe what stores say and what I hear from elsewhere. So I am suspicious of Mango and Primark (because of that fire in that factory in bangladesh) and avoid them for that reason.

~ Where do you get ideas and inspiration from for what clothing you want to buy?

Mostly blogs these days, but also if I see other people wearing things I like. I do buy Red magazine too and occasionaly Grazia so if I see something in there that is recommended by them from M&S I may check it out. I don't browse in shops much as I just don't have the time.

~ How often do you update your wardrobe with new items?
All the time Blush. Need to streamline a bit though from now on and will have a more strict budget. Will still buy something every month though.

~ How would you describe your personal style and taste?

I think I'm very tasteful! On trend without being a teenager. I like relatively expensive shops - I think my namesake (see nickname) is v stylish, but I don't have an opportunity (or a budget) to dress like her. My favourite shops at the moment are Whistles, Cos, & Other stories and Topshop. I thought the M&S ladies in midi skirts at the open day and the lady in the onesie (I think that's the wrong description) all looked particuarly stylish. (although again my lifestyle probably doesnt' allow me to dress like that) and have a few outfits like that (minus the bare legs - so I appreciate I'm not a stylish, but I'm warmer).

fragola · 12/12/2014 14:34

Non attendee - Rosie for Autograph silk underwear - the best things that I've ever bought from M&S.

Roseformeplease · 12/12/2014 14:55

Non-attendee (although I would have sold both my children to be there).

I buy a lot of underwear and tights from M&S and always have. However, I have a number of good things from there - jumpers and cardigans and the odd dress. I love the basic stuff that means you can buy a jumper in whatever colour you need, or a t shirt or things that you just need as part of your wardrobe.

However, oddly enough, my best thing ever was jeans! Not something M&S are famous for but love those jeans. They are Per Una and fit just right. The perfect pair of jeans is a wonderful thing.

Lweji · 12/12/2014 15:16

Regarding bras, the result from the bra fitting tool said it was the 30E I said I was wearing.
But... when I say I'm wearing a perfect 28F, it still says 30E and jumps to 30G if I say it's bulging. It doesn't even go from 30E to 30F. Weird.

And what type of stupid question is it whether my bust is petite, medium or full? Shouldn't it be better if they asked about profile, if full at top or lower set, for example?

Lweji · 12/12/2014 15:19

Oh,
non-attendee

the very best clothing item you have ever bought from M&S
A PerUna top I really liked.

the one thing they sell that always seems to find its way into your basket!
It tends to be knickers (having given up on bras...) for me
But quite good for child clothes.

Celeriacacaca · 12/12/2014 16:46

Another attendee here...

I used to shop a lot at M&S until around 10-12 years ago when it just didn't seem to have anything for me anymore. I've bought a few things in the past couple of years but just an item here or there, nothing major at all. So that was my starting point...

Arriving in the press showroom was like entering an upmarket boutique. Of course it was beautifully lit and styled but it all looked so inviting with the delicious light and bright colours spring samples on one side of the room and a selection of current stock on the other with some other displays of bags and shoes around. Who'd have thought I was standing in M&S! (This turned out to be one of the themes for the session.)

The overview given of the various ranges was enlightening although, from what I've read on here and straw polls with friends, I'm not sure the message has spread beyond M&S. I never shop in Per Una and was surprised to hear it had moved some time ago, and is still moving, away from its boho print-mad roots. I didn't know Limited was for the younger fashion consumer either. So the talks by the M&S team were very interesting.

I actually struggled with the shopping mission, and I think it reflects one of the problems with M&S. When I want to get a specific thing, I don't really have the time or inclination to have to hunt around two floors of different departments/brands of fashion to find the various places the item is dotted around (if I see another "edit" I'll scream!). I have been looking for a casual patterned jumper with a good amount of wool in it. I also want some plain silk (or similar) t-shirts that I can dress up myself. So I picked up one jumper (with a disappointingly low wool content), two pale tops (synthetic), a grey top (synthetic) and a pair of black classic stilettos. What pleasantly surprised me thought, was the number of things I'd loved to have tried on and/or bought; the other surprise was Speziale - I'd never heard of it before - and there were some lovely coats etc there.

Back to my items: The jumper was nice but a bit dull colour wise - and I certainly wouldn't part with £45 for so little wool. One of the pale tops was lovely and fitted everywhere except at the side my boobs. The darts had been done in a strange way and made it look as if I had an additional nipple either side. It being synthetic also put me off though as I don't want to get my hair done, get dressed to go out and have a hair static attack from my clothes! It it'd been a silk, or other natural fibre mix then I'd have jumped at it. The other top wasn't available in my size (10) and was also synthetic, the grey top (synthetic) a strange fit around the hips but the shoes fitted perfectly (just call me Cinderella).

I was actually wearing one of my favourite M&S items, or a close relative of it - the Limited modal t-shirt - the summer version of which I think is the perfect white t-shirt with a lovely scoop neck. The winter version is lovely apart from the sleeve length. I'm pretty average at 5'6" but it covered my fingers and I have to fold the ends over. Good to share this as it seems other Mumsnetters have found the same with other clothing.

Our discussions centred around quality of fabrics, not being everything to everyone and offering a good quality core range. My contribution to MN running the business was to not have 300 black trousers in three different lengths but to have a core range of basics, a bit like Gap used to do, of jeans, a white shirt, silk t-shirts, chinos etc etc which have fabulous fabric, are good quality and at a good price, and to do them season after season. I'd be happy to make them fashion-now with accessories/shoes etc to change their look. I also said they need to communicate the various ranges better, and make their shops a fashion destination, a bit like John Lewis has achieved. Their website and online ordering system lets them down in so many ways, which is a shame especially when you see what's on the shop floor.

My overall impression is that the M&S team really were interested in what we had to say and are working to change things. They explained about the long lead times (up to 2 years on some items) which means it's a bit like turning a large tanker around but that they really want us to shop there. It is such an iconic brand that I feel great loyalty to it and, after the session, think I will give it more consideration. Quite how I will shop, given I do most online, I'm still unsure about because trawling through a vast store really doesn't appeal when I'm shopping specifically. I'll definitely look more closely there for shoes and boots.

I am very glad I went as it was fascinating hearing why things are the way they are currently. It was also heartening to hear that we should notice bigger changes soon, now that Belinda Earl has been in place for long enough for her changes to be visible in the clothing. I was also very happy to go home having met some lovely Mumsnetters, and to take my gift of lovely black stilettos, great value at £25, and bought some jewellery and earrings with some of my vouchers.

M&S questions:
Sustainability etc not a huge issue for me and I don't check. I assume a brand such as M&S would be right up to speed on this front anyway.

I get ideas from magazines, online/store websites (although only if you can click and go straight to the items in the picture!) and sometimes in store displays.

I update more than I probably realise but ALWAYS shop for things that will last, not for disposable or high fashion-styled items. I can't afford mistakes or rubbish fabrics. I'd rather have less but spend a bit more so that it lasts.

My style aspires to be quality (fabric and manufacture), well cut classics (not in the granny sense though), that I can make current myself. I also like to be challenged to try different things at times as can sometimes get in a rut.

sharond101 · 12/12/2014 18:26

Non-attendee.

I bought a woollen cardigan from M&S about 10years ago and I am still wearing it. It is warm and cosy and washes incredibly well. It's never lost it's look despite lots of wear.

I love their bras and men's boxers always make their way into my basket especially as a stocking filler for my DH.

DragonfliesDrawFlame · 12/12/2014 19:03

This reply has been deleted

Message withdrawn at poster's request.

LyingWitchInTheWardrobe2726 · 12/12/2014 21:24

non-attendee

I've just been in M&S today, spending £300 and picking up an order that was just under £200... I really, really, love M&S... Blush

What do I love?

  • Knickers - the multipacks of bikini briefs
  • Lingerie, I spend hundreds and covet every new thing (Rosie at Autograph)
  • Pencil skirts... I have most of them - make more please.
  • Lace-top hold-ups. I will happily buy them at £5 a shot, they are the very best thing for my legs and they stay up even if I didn't bother with a suspender belt.
  • Fragonard... just bought Cherie Bella... divine.
  • Childrens' clothes, not just the bog standard pink and blue, lovely toys for babies too.
  • Food - Chicken Casserole (I just can't match it), Tuna Crunch sub-rolls - but why do you never make enough of them? They're always sold out. Chicken Supergrain soup, nectar of the gods, Chicken in Proscuitto with green beans and gruyere.

... and many more!

======================================
THINGS OF YESTERYEAR I WOULD PAY A SMALL FORTUNE FOR NOW...

  • That tin of four square blushers in a palette (three blushers, one highlighter), lovely smell too.
  • Mohair cardigans... slightly wrap, button across at the bottom in beautiful black... black and more black - and navy.

... If you're listening, Mr/Mrs Magic & Sparkle, please pick up the pointers on this thread... and do something about 'Per Una'. I used to love it, I don't go near it now.

... and yes, absolutely - good quality classic pieces that won't date and are in sufficient lengths to suit what most women want.

flamingtoaster · 12/12/2014 22:11

The best purchase I ever made from M&S was a velvet dress with a mandarin colour, long sleeves and a small amount of narrow piping. It was so gorgeous I bought it even though I didn't know where I would wear it. It hung in my wardrobe being admired for several years - and then I wore it when leaving my wedding reception. It has made several other important outings - and I still have it and plan to wear it again.

LyingWitchInTheWardrobe2726 · 12/12/2014 22:41

... oh, one thing about your knickers. You charge a decent price for them, beautiful silky, satiny material at the front - and nasty, cheap, polyester mesh at the back. Why? Please make them beautiful all over...

onehellofaride · 12/12/2014 22:51

Tights and pyjamas!

OsloGin · 13/12/2014 00:54

Non-attendee.

My favourite item is my new heavy silver faux fur jacket.

I always end up buying shoes and ankle boots. From autograph and limited collection.

addictedtosugar · 13/12/2014 07:38

Non atendee

Knickers come from M&S. Particularly fond of your no vpl high cotton shorts at the moment.

You also do some decent basic teeshirts, and I always look for thin work jumpers in the local store, usually successfully.

Kids trousers - adjustable waists ;)

I get lots of comments on a top I bought several years ago - hot pink, with a twist in the shoulder straps.

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