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Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

1000 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

OP posts:
morningpaper · 04/09/2009 21:19
VeniVidiVickiQV · 04/09/2009 21:22

Yeah, but I bet you havent had cosmetic surgery as part of your job though, have you MP

Well, not unless MNHQ are creating their own aryan race

.......

VeniVidiVickiQV · 04/09/2009 21:22

Yeah, it made me feel a bit queasy and I don't drink.....

morningpaper · 04/09/2009 21:22

Well now you mention it, I have really over-done the Domestos so maybe I am half-way there?

VeniVidiVickiQV · 04/09/2009 21:23

oh is THAT what you've done to your hair!!!

morningpaper · 04/09/2009 21:24

Funnily enough I have had Visible Bone Fragments on my knee for over ten years - since ice-skating without Protection and I broken my knee caps

I have to push my bits of kneecap into place if I've knelt down for any period of time - it is quite strange to see and

morningpaper · 04/09/2009 21:24

and ermm there you go

Yes my hair is very PALE

it happens in the sun

VeniVidiVickiQV · 04/09/2009 21:29

Ah, so you'll have been closely associated with the sun AND the DM. That's quite a CV you are racking up there

You must always use protection.

morningpaper · 04/09/2009 21:30

lol yes I am hoo-oaring it about today

Do you ever feel that you should just SNIP your bone fragments out with a pair of scissors?

PielightIsMyNewLove · 04/09/2009 21:32
VeniVidiVickiQV · 04/09/2009 21:34

No.......

morningpaper · 04/09/2009 21:35

but they are just UNDER THE SKIN

I mean, one slip with the razor and they'd be out anyway

probably just me

MrsEricBanaMT · 04/09/2009 21:35

I really don't know all about these 'shoulds'. Who dictates the 'shoulds'.
Who says things should always stay the same. Who says catholic and protestant can't mix?

And just what are MN's 'core values' and how does the DM activly disagree with them?

How is it a 'shit business decison' MD? Have you your self done a SWAT on it?

Aligned with what Pruners? Everyone is scared shitless that MN 'values' (whatever they are - some one please define them) will be subjegated to the DM conservative whole (like theres anything worse than conservatism) rather than an equal transaction taking place.

"main advantage leah has over you is she is a journalist with established copy record" Sorry to use this to make a point SM, but just how conservative is this?

justabouteatingchocolate · 04/09/2009 21:42

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morningpaper · 04/09/2009 21:45

I think I might have a bath

Are you MNing all pregnant and naked?

justabouteatingchocolate · 04/09/2009 21:48

This reply has been deleted

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morningpaper · 04/09/2009 21:49

What kind of NIGHTIE

a NIGHTIE?

Prunerz · 04/09/2009 21:51

MT - I am not the person to say what MN is, that is for the people developing the brand. Shall I take a stab? Inclusive, supportive of women, open to the absurdities of life? Plenty of people around to fire off, discuss things in depth, get responses that I personally think tend to be brighter and more direct than in RL because the modesty filters that we all have when hanging out with people we know only slightly (as is common when with small children around) don't apply.

The DM, I am sorry, I personally associate with a readership that doesn't want to give deep thought to things. Doesn't want to see the breadth of an issue. Is happy to be told things that are, frankly, only barely true sometimes. Casually racist. Misogynistic. Fearmongering.

I can see that you are determined to see naysayers as fascists/misguided liberal do-gooders/just as bad in their own way/whatever - I don't recognise that and won't comment. (Not that you asked anyone to.)

Anyway: MN even at its nadir had so much more to it, that to see a connection being forged is disappointing.

justabouteatingchocolate · 04/09/2009 21:52

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VeniVidiVickiQV · 04/09/2009 21:52

neither naked nor pg.
I don't play with razor blades. It seems I'm accident prone........

What was your childminder after she was Egyptian then? [obtuse]

DD has been saying that God only lives in England. I'm at a loss as to what to say really, since I'm not convinced that there is one anyway

MaryMotherOfCheeses · 04/09/2009 21:55

I'm with prunerz. It's a shit business decision. The two brands and their values are, one would really hope, very different.

And it's a SWOT, not a SWAT. And you don't need to do one to assess brand values.

justabouteatingchocolate · 04/09/2009 21:56

This reply has been deleted

Message withdrawn

Ponymum · 04/09/2009 21:56

justabout This former Egyptian childminder who gave you the red and white nightie (which sounds delicious, by the way) please clarify: is she your former childminder, or a former Egyptian?

madameDefarge · 04/09/2009 21:58

Social entrepreneurship is the work of a social entrepreneur. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas a business entrepreneur typically measures performance in profit and return, a social entrepreneur assesses success in terms of the impact s/he has on society as well as in profit and return. While social entrepreneurs often work through nonprofits and citizen groups, many are now working in the private and governmental sectors and making a real impact on society.
The main aim of a social entrepreneurship as well as social enterprise is to further social and environmental goals for a good cause. Although social entrepreneurs are often non-profits, this need not be incompatible with making a profit. Social enterprises are for ?more-than-profit,? using blended value business models that combine a revenue-generating business with a social-value-generating structure or component. A social entrepreneur in the 21st century will redefine entrepreneurship as we know it due to their progressive business models.

"Mumsnet is a social enterprise. Though the site is a business and we hope to be a profitable one, our overarching aim is not the pursuit of profits. We manage Mumsnet with the aim of serving our community as much as serving our shareholders and we endeavour to conduct business in an ethical manner.
With this in mind, Mumsnet supports the WHO/UNICEF International Code on the Marketing of Breastmilk Substitutes and we do not accept advertising from a number of companies including Nestle and McDonald's, and for a number of products, such as formula milk and cosmetic surgery, that we believe do not sit well with our philosophy - namely to make parents' lives easier."

social enterprise: definition
Social enterprises are businesses which exist to address social or environmental need.

Rather than maximising profit for shareholders or owners, profits are reinvested into the community or back into the business. It?s this which makes social enterprise the most exciting and inspiring business movement in the world. Wikipedia

The official definition of social enterprise to which SEL subscribes is:

'a social enterprise is a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or in the community, rather than being driven by the need to maximise profit for shareholders and owners' (DTI, 2002).

As for doing a SWOT analysis (though rather like the idea of a SWAT analysis on the DM That is not the most appropriate marketing tool for making decisions on brand alliances.

It is shriekingly clear that MN as an enterprise does not support xenophobia, exclusion or moral judgements based on race, gender or sexuality.

Whereas the DM editorial agenda supports all of the above.

The DM does not support an inclusive society

whomovedmychocolate · 04/09/2009 22:01

Hey Justine, over here!

I believe Jeremy Kyle is also looking around for some new content - game on

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