Meet the Other Phone. Child-safe in minutes.

Meet the Other Phone.
Child-safe in minutes.

Buy now

Please or to access all these features

Site stuff

Join our Innovation Panel to try new features early and help make Mumsnet better.

See all MNHQ comments on this thread

Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

1000 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

OP posts:
Boco · 04/09/2009 20:02

It's quite complicated. There's a lot of fruit, one bit of broccoli, a face of bo and some stable boys. And a cat with a fish I think.

I don't think that femail will surrender control, I don't think MPs cock jokes will get in, so I say No Thanks to unsuitable bed fellows. Or er, plums or horses or whatever we're going with.

MrsEricBanaMT · 04/09/2009 20:06

Well don't post on it.

Why are people going on about democracy and votes? It's a poll. MN is a business not a political ideology.

The democracy bit is that you can choose not to post if you don't want to.

morningpaper · 04/09/2009 20:12

I think it all comes down to plums

I do think that, by a slight majority, the poll shows that people are happy for the column to go ahead, and would be happier with MN control - obviously not over the editing, but over the inclusion of posts i.e. control over what happens to their posts

Yes it is a slight majority and shows no indication of strength of feeling but trying to achieve that (slight) majority preference seems reasonable to me

Either DM will say Off You Feck Dears (highly probably) - and then we decide whether to ask them to pull the column - or it goes ahead and then we decide whether we want it to continue or not. It seems fairly reasonable to me.

Basically it will be POLL CENTRAL

I like a pair of plums oh I said that already

neigh

hazeyjane · 04/09/2009 20:14

Thanks for that MrsEric, the thing is I love Mumsnet (sad I know), it makes me laugh, gives me somewhere to vent when I'm having a shitty day, has helped me get over the misery that I felt about b'feeding, put me in touch with people who suffered a rare form of miscarriage (never having met anyone in rl), and talks about stuff that lots of people that I meet on a day to day basis just don't talk about (Mooncups, BLW and Bumsex for a start).

So I would be very sad not to post on it.

I must admit i thought it was more than a business.

policywonk · 04/09/2009 20:19

Without particularly wanting to bash LH, I think people (some of us anyway) think an MP piece would be better than an LH piece 1) because MP is extremely funny whereas LH's articles so far have not been remotely amusing, and b) MP has a regular gig in which she nails the atmosphere of MN Talk, which LH's DM pieces have completely failed to do.

daftpunk · 04/09/2009 20:20

maybe the DM doesn't want to be funny..?

MrsEricBanaMT · 04/09/2009 20:22

That's what I love about MN. I don't think the evil forces of the DM will change that.

spectacular · 04/09/2009 20:22

I don't really think the issue is about whether mumsnet is a business or not. I think the crux of the issue is, whether MN understands its readership/users and therefore the essence of its brand.

A successful busines would not spend years building up a brand based on a certain marketplace and then overnight change its whole PR team and start appealing to a totally different market.

If I had spent years building up a reputation as the place to go if you wanted to buy on-line designer clothing, I wouldn't suddenly start selling ASDA George lable. Or at least I would not do that and expect my current users to stay for very long.

Perhaps the real issue is that MN isn't more of a real business, rather than that it is too much of one!

policywonk · 04/09/2009 20:22

Well in that case they're succeeding DP

Prunerz · 04/09/2009 20:22

But that is the point, MT. It is a business, this image of the cosy cosy we are here for YOU is not compatible with some of the goings-on since, well, since GF, really. That's when I noticed it first.

And as a business, having a pretence of a poll and thinking people would be too dappy to notice that it was a truly badly written poll that they can interpret to mean exactly what they need it to mean, according to whatever happens next (planned or not), is quite ridiculous.

So if there is going to be a pretence at democracy, it's fair enough really that people should point out that erroneously assuming that a poll says one thing when there are four more days for it to run (and in any case it is appallingly designed) is not particularly helping their case.

MrsEricBanaMT · 04/09/2009 20:23

I mean, you should see the BBC political message boards. Last I looked they were 100x worse than the worst of The Mail!

morningpaper · 04/09/2009 20:24

If you are moaning about the Shit Poll, you have to agree to a New Poll

You can't just pout and say 'no I don't want your bloody poll' and run off

spectacular · 04/09/2009 20:25

PW - MP does that because the readership of the round ups get all of the in-jokes and the essence of the place from knowing the personalities behind those threads well. A DM article is an entirely different kettle of fish!

morningpaper · 04/09/2009 20:25

Spectacular you are probably correct

spectacular · 04/09/2009 20:27

And believe me, if the femail ed had wanted LH to write something funny, then funny is what you would have got!

morningpaper · 04/09/2009 20:27

yes yes jolly good

madameDefarge · 04/09/2009 20:29

Won't you miss me, DP?

madameDefarge · 04/09/2009 20:30

Mrs E, MN calls itself a social enterprise, which has is not quite the same thing as just an enterprise for profit.

VeniVidiVickiQV · 04/09/2009 20:33

LH is an ace journalist.
MP's style is colloquial to MN.

Never the twain shall meet. So don't compare a horse with a pony. Or something

this is MP with her first efforts for the DM

MaryMother....

All this talk of wedges and such.....and I'm VVVVV hungry having spent several hours in A & E.

daftpunk · 04/09/2009 20:33

MD...are you talking to me..?

scottishmummy · 04/09/2009 20:41

LOL DP are you havin a travis bickle moment

MrsEricBanaMT · 04/09/2009 20:42

But Spec, I am a user and I see no threat to the MN brand from The Mail column. We don't own MN and we cannot dictate who its market should be - or who will like it. Xenia for instance is a poster who is poster girl for The Mail. Is she an undesirable poster. No. That's democracy. Deal with it.

The Mail column is an opportunity - an untested one at that. Justine and co would not be very good business women if they turned such an opportunity down. They have their careers beyond MN to think of too. They are not supping with the devil. I don't like some of The Mail but they do fab gossip. I also happen to think gossip isn't misogynous though, but perfectly healthy. So maybe thats the major difference between me and some people who don't like the Mail wholesale - if in fact they do. Its more the maddness of liberal crowds to me - impervious to their own facist tendencies. Justine and her partners should not feel held to randsom by posters. They may fear the worst, but in actual fact you and I have no idea where this will lead. Fear is not a bargening tool.

Prunerz, I can't believe anyone would be so naive actually. They are here for us, but naturally they are there for themselves and their own real families first. That's the way it should be. It isn't some hippy comune.

People have had their say, they think they're being conned - doesn't everyone these days. Its the zeitgeist. If I were you Justine, I wouldn't take it persoanlly.

Maybe the poll was badly written becasue they were themselves unsure about it. I mumble when I'm not confident about what I'm saying. Doesn't mean I'm wrong. Just insecure and unsure. No doubt they MNHQ will be agonising over this. You think it ridiculous, I think it might just be one attempt to deal with a problem that hasn't worked. It's not illegitimate becasue of it.

It's only not helping their case with a vocal minority I bet too. Most MN'ers won't give a monkeys - even enough to do the poll

MrsEricBanaMT · 04/09/2009 20:43

"So don't compare a horse with a pony."

Miaow!

I respectfully disagree.

madameDefarge · 04/09/2009 20:43

Yes, my favourite DM reader....

MrsEricBanaMT · 04/09/2009 20:44

oh, don't encourage it MP. It's an insatiable gaping maw!

Please create an account

To comment on this thread you need to create a Mumsnet account.

This thread is not accepting new messages.