Meet the Other Phone. Flexible and made to last.

Meet the Other Phone.
Flexible and made to last.

Buy now

Please or to access all these features

Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

42 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

JustineMumsnet · 04/09/2009 23:38

Well yes Ponymum I don't disagree in many respects. As I've said we have misgivings about the relationship and it wasn't one we'd have sought out but also that there were benefits in our eyes to be being in the Daily Mail on a weekly basis, as long as, and this is important, it was under our own terms (so we and you weren't exposed in any way)

Those benefits are:

The Daily Mail largely drives the broadcasting and political agenda in this country
It's the 2nd biggest newspaper in the country with an unusually large femail readership
It is a guilty pleasure of many Mumsnetters, as our own survey has shown - 20% odd of Mnetters read the mail IIRR (only the Times and the Guardian are more widely read)

Hence why we are ambivalent, conflicted etc.

And hence the reason for the poll.

JustineMumsnet · 04/09/2009 23:42

Well yes QS - for MN editorial control and typical MN tone and content - I'd say the toddlers book is a fair eg of that, and MP wrote that - MP seemed like the obvious choice to do a dummy because she's a known quantity - am sure there are plenty of mnetters who could do a similarly good job.

(boco - what do you mean "even when" do I have to do the apples and bananas thing again?)

JustineMumsnet · 04/09/2009 23:50

Madame Defarge - as a campainging lobby I think it helps a great deal - folks more likely to listen if the daily mail are basing a weekly column on your boards. I know if I went into a meeting with anyone in Government I'd drop it into the conversation pretty swiftly.

As a business, I suspect it doesn't hurt

For the community - none at all.

JustineMumsnet · 04/09/2009 23:51

"And what next, justine?
Is there to be a policy re fair usage for other publications, or are you just going to wait and see what happens next?"

I don't know what that means Oops - sorry.

JustineMumsnet · 05/09/2009 00:01

"Mumsnet - DM - it will all be looked under one. Mumsnet will stand for Racism. Anti-Feminism. etc."

Do you really believe that QS. Just because MP or A N Other funny Mumsnetter writes a regular witty column, MN will stand for racism and anti-feminism?

Obviously we disagree there, or we wouldn't have suggested such a thing...

JustineMumsnet · 05/09/2009 00:05

Oops, you can be quoted to support an article but great swathes cannot be legally lifted.

Why so Onebat - the Mail is read v closely by govn - think everyone accepts that... you don't think a column about what's going on on MN this week would be clocked by teh politicos?

JustineMumsnet · 05/09/2009 00:15

madameDefarge
"So this will not benefit the Mn community at all.

If you campaign as Mumsnet, you campaign on behalf of the community. You represent the voice of Mumsnet.

Bringing in the DM as your new partner is not representing my voice, or the voices of many people here.

You would be using the 'clout' of the MN community voice to pursue your own campaigning agenda, and subverting that voice to that agenda.

Presumably government meetings are more fun if you can crawl up the food chain of who takes your calls because you have the DM on your side.

I think you should be proud of what you have already achieved, and build on that, not try to leapfrog on the back of the DM. I fear it may well backfire."

I didn't mean a campaign wouldn't benefit the mn community MD, obviously if we got somewhere with our miscarriage campaign it would benefit loads of women, just that there's no obvious direct benefit to our community from being in the DM - but there is a lobbying and influence benefit iyswim. And I'm not suggesting joint campaigns either! But yes I take on board the backfire comment - especially after this eve .

And yes I agree with bibbity - sorry we're not jumping ahead of the result - I'm just trying to explain myself out of a hole answer hypothetical questions being put to us.

JustineMumsnet · 05/09/2009 00:25

LilyBolero yes I can see your argument - the point about MN writing/having control over the content was in response to a lot of feeling that

a) the voice was not representative of MN

b) there needed to be some control over content to protect posts of a sensitive/revealing nature

Oops - yes we believe the DM are infringing our copyright with this column - as I've said a few times. Would we stop someone else infringing our copyright - well it depends on what and whom - we often, for instance let NCT newsletters run our articles - which are mostly your quotes. We've had similar articles from Am I being Unreasonable in the Independent and the Times (which we've submitted). But if we felt someone was causing damage we would look to stop it, yes.

That's why we are in the midst of this whole debate.

JustineMumsnet · 05/09/2009 00:31

LilyBolero
Justine, could you answer me a question please - why is it ok to boycott advertising for formula milk, or Amazon, but to contribute to the content of a publication which is far worse imo in that it spreads hatred and weakens women's self esteem?"

Hi Lily,
We boycott advertising for formula milk because it's misleading, Nestle because of the way they market it in the Third world.

Imo the DM isn't comparable - 20% of mnetters read it - but that's just my opiniion.

What really matters is Mnetters because if they vote no association then we won't have one.

JustineMumsnet · 05/09/2009 00:38

MoochieHomma we didn't start this - the Mail did - but it's happened and so now we're dealing with it (not ideally in some folks' eyes, clearly).

All I can say is that we've tried to be as open and honest about our thinking, our conversations and our motivations as we possibly can.

We've basically held a MN debate about it for 3 weeks. Plus there's a poll, of course, which is still open.

JustineMumsnet · 05/09/2009 00:40

oops - 72% (or something like that) of Mnetters don't read the Guardian - shall we do a poll on how much we hate them?

all I'm trying to say is that one in five of us do - that's quite a lot really given how few folks read a newspaper at all these days.

JustineMumsnet · 05/09/2009 00:47

Oops the poll is still open.

The Mail called today - we looked at the poll and said the way things are going the only way we could possibly sanction a column is that if Mn writes it - and even then maybe not (depending on the poll)
They suggested a dummy to see if they like it. (They may well not).

The reason for getting on with it is that it would be nice to get a solution sorted before next thursday and another column looms. If the poll which closes monday night says no association - we'll abide by it. (Remember only one vote each!).

JustineMumsnet · 05/09/2009 00:50

Spectacular we'd love to link up with the Grauniad - I have, trust me, suggested they might prefer to run On MN this week to a Guardian employee I know very well, but so far they have steadfastly refused.

JustineMumsnet · 05/09/2009 00:53

Out of interest MD - would you object to a column in the Grauniad? Or would constitute equal loss of independence? (The Independent maybe? [hopeful])

JustineMumsnet · 05/09/2009 01:01

Oops - I'm sorry you're sad - it's a public board - it's all out there for all to see - people can quote your words and put them in a paper, a blog, on their wall. It's the internet.

But for gawd sake don't worry about competitions - we don't pass on any data without your express permission and promise we never will!

Lily - no we don't boycott amazon.

JustineMumsnet · 05/09/2009 01:11

Hmmm - Would it work if we could be in 3 or 4 MD - cross the political spectrum as it were? Maybe that's the answer...

JustineMumsnet · 05/09/2009 01:24

Lily - I accept that you think that of the DM and maybe because my dh is a journo (not DM but I do think most journos have a grudging respect for the Mail's professionalism) and Carrie's sister (who's lovely) is a Mail reader I'm a bit less agin them, though I think a lot of what they say is garbage and anti-working woman I don't think they're up there with the evil fascists.

But we've said all along that we don't want any association if the majority are against it. Hence the vote - so we'll see.

MadameD - sorry if I sound flip - I really don't mean to be, it's just late. I do understand that folks feel strongly because they care about Mumsnet, and what it stands for. As do we.

So can we see where we get to with the poll and we'll give it some more thought in the meantime? - I think you've made some very strong points (as have many others). Thanks very much for your time and input.

Watch this thread for updates

Tap "Watch" to get all the latest updates

End of posts

There are no more MNHQ posts on this thread