Please or to access all these features

Add post

Watch this thread

Save thread

Start a new thread

Flip thread

Hide thread

My feed

Active Unanswered threads

Getting started FAQ's

Unanswered threads Acronyms Talk guidelines

Hide shortcut buttons

Talk

Site stuff

Join our Innovation Panel to try new features early and help make Mumsnet better.

Flip

1 2 3 4 5 6

Original poster

Yes to formula ad?

127 replies

Flossam · 23/08/2005 21:08

Thought I would make it easy for MN to see what the lovely mumsnetters are feeling about this advert. If you don't mind it being there then post here.

OP posts:

weesaidie · 23/08/2005 23:18

I am a breast feeder and I agree with wordsmith et al.

I don't think it is a big deal. Sorry.

mears · 23/08/2005 23:29

The point keeps being totally missed.

NO to formula add.

jabberwocky · 23/08/2005 23:41

It doesn't bother me, tbh. I think anyone who calls a breastfeeding helpline supported by a formula company and expects impartial advice/information is being rather naive.

alux · 23/08/2005 23:41

yes, point is totally being missed.

i find it so misplaced when people say things like 'we are all intelligent women, blah,blah' we can make up our own minds etc.' no we AREN'T all intelligent women and NO even some of the intelligent ones can't make a rational decision after childbirth!

I know that when hv told me that baby was not gaining weight and should top up, this intelligent career woman who had given birth 3 wks before was in no shape to stand question her advice. I cried for 36 hrs, gave my dd formula and then came to mumsnet where tiktok, hm and others took me in their cyberarms and made it all better. DD is now 18 wks old and still being bf.

in the arms of milupa's advisor, I would have done as told - that is compliment with formula - one MNer phoned them and was told that.

It is women like me who was struggling with bf initially who will stop feeding not because they can't but because there is so much crap advice out there on breast feeding!

And milupa comes along and cleans up after it.

JoolsToo · 23/08/2005 23:45

supporting mothers doing something you don't support - I don't get that

Tortington · 24/08/2005 00:02

nope. in this capilalist world the money making machine does what it does to make its money. its what its about.

Caligula · 24/08/2005 00:03

It's easy Jools.

In the same way you might be supportive of someone else's political right to have an abortion, while not choosing to have one yourself. Or of choosing to give their child a dummy, while not choosing to give your own child one.

Can't really see where the problem is.

And before anyone jumps up and down, no I am not saying that abortion, dummies and bottle-feeding are all the same. ( Just have to put in the Mumsnet caveats!)

SueW · 24/08/2005 00:23

Just to throw another angle in: I've just seen an advert for persuading your kids not to smoke; any time e.g. when fishing with them, hemming their skirt, coaching their baseball etc is a good time to raise the idea that smoking could ruin their game/life etc.

Ad finishes with details of the Youth Smoking Prevention website. Sponsored by Philip Morris.

Caligula · 24/08/2005 00:26

How very bizarre. Much too late now, but must have a look at it tomorrow.

charliecat · 24/08/2005 00:32

whos phillip morris, excuse me for being thick!

SueW · 24/08/2005 00:41

Huge cigarette manufacturer.

I'm in US at the mo so don't expect to see this on your screen unless you're here too

charliecat · 24/08/2005 00:44

OMG thats sick. I read some where else that nicotine gum was alos made by the same folks who make fags? Crazy.

moondog · 24/08/2005 07:00

serah and wordsmith,why is it wrong to actively encourage people to do something which is of benefit to their baby? Reams of evidence prove that.

Is it wrong to encourage people to exercise? Eat healthily? Use less energy?

I don't get it.

And yes,I would feel very strange about feeding my child something that will last for up to 5 years in a packet,whatever it is.

suzywong · 24/08/2005 07:02

sorry if this has been mentioned before, but it's the "community" angle that jars with me IYSWIM. And I don't like it

dejags · 24/08/2005 07:56

dejags' blood pressure is rising on this one.

One last comment and I swear I shall stay away from all breast/bottle feeding threads.

I posted on the TikTok is leaving thread in a measured way regarding the need for income. Making a profit, is at the end of the day, what it is all about.

This whole row has me seething. Mumsnet is not advertising Pornographic material, just formula milk.

I wish everybody would get off their high horse on this one.

Of course it is OK to advertise formula.

Freckle · 24/08/2005 08:18

Advertising for formula milk aimed at babies under 6 months is illegal in this country. Just after that law came in, the formula manufacturers "suddenly" decided that they could produce a follow-on milk aimed at, you guessed it, babies over 6 months. This was purely to enable them to continue advertising their products. If you see enough adverts for, say Aptamil follow-on, that name stays with you and you are more likely to buy their first stage formula. There is no need for follow-on milk. It was only produced to by-pass the advertising restrictions. Nasty tactic.

Now, if this site were run by the NCT or LLL, carrying an advert by Milupa would be guaranteed to cause an outcry. But this isn't an NCT or LLL site. It's a site for all people regardless of their beliefs, etc. Having said that, if carrying this ad offends a large number of people using the site, I, as the owner, would think twice about carrying it again. From the other angle, I doubt that anyone would be offended if the ad weren't there. As a site owner, that would help me make up my mind.

mumtosomeone · 24/08/2005 08:21

am I missing something...?
Whats all the fuss about?

wordsmith · 24/08/2005 08:27

Exactly Dejags.

Moondog, of course bfing should be actively promoted, no-one's saying otherwise. But the reasons why many women choose to ffeed shouldn't be dismissed as irrelevant and wrong. That's all I'm saying. MN is not here to promote bfing any more than it is here to promote SAHMs or daycare or whatever. It's a forum. Other people's views are relevant. I don't think your views are 'weird' or 'sad' as my and other people's views have been labelled by some on this thread. They're just views.

Lizzylou · 24/08/2005 08:51

This isn't something that bothers me at all, TBH. I breastfed for 6 1/2 months but know a lot of people who bottlefed and were made to feel like pariahs. I understand the reasoning that the ads are purporting to be promoting breastfeeding and that is sneaky, but all advertising is IMO.

Personally I get annoyed with the ads for Boden as I can't afford/get into their clothes!!!

SoupDragon · 24/08/2005 09:01

This isn't about whether independant information abut formula should be available to mothers, it's about the fact that Milupa are snaekily trying to evade the bans on advertising infant formula in order to promote their own product and make money for themselves, not to provide any independant information for mothers. They are simply inserting their name into the minds of mothers so, should they end up bottlefeeding by choice or necessity, they will look at the formula shelves and think "oooh, Milupa, I saw their ad on MN, it must be good I'll try that one". They don't actually care about the well being of your baby, they just want your money.

Of course independant information should be available and if anyone could come up with a completely unbiased comparison of forumla milks, completely unbiased information about formula feeding etc then that will be a good thing - I'd wholeheartedly support that. Unforunately, formula milk is a big money industry backed by huge corporations who all want a slice of the action and money.

BigBumpBonnie · 24/08/2005 09:37

why shouldn't it be there???? It's a personal decision whether to breast or bottle feed. Getting info on formula's available is helpful to mothers planning to bottle feed and those planning to breastfeed won't change their minds because of an advert on Mumsnet!

oliveoil · 24/08/2005 09:42

Not arsed.

I would be arsed if mn folded due to lack of funds however.

edodgy · 24/08/2005 09:45

I have no problem with it being there, I believe people can make their own descisions about how to feed their babies of course breast is best but if mothers want to feed their children formula then i dont see the problem about showing them that there are more than SMA available!

wordsmith · 24/08/2005 09:48

Independent information is available. Even the Milups site has a link to La Leche League. But then again, how can that be independent? It's promoting breast feeding!

Soup Dragon is you are arguing about whether advertising should exist then that's a different subject. But you say "They are simply inserting their name into the minds of mothers so, should they end up bottlefeeding by choice or necessity, they will look at the formula shelves and think "oooh, Milupa, I saw their ad on MN, it must be good I'll try that one"."

WellnI'm in marketing and that's what I spend my working life trying to achieve on behalf of my clients. Commercial organisations are not charities, they are there to make money and provide a product/service that customers want. If customers didn't want it, they would go bust. Your local organic farmer wants your money too, and so do the people who make breast pads and nursing bras! Are they evil too? Get real!

wordsmith · 24/08/2005 09:49

Sorry should have previewed that message. Loads of typos.

Flip

1 2 3 4 5 6

Swipe left for the next trending thread