It is a cynical avoidance of responsibility - on the part of G. Brown and also the media.
Insane house prices make people who already have property feel rich, at the expense of young families. As anyone who matters is already established, any policy that reduces the cost of housing is a vote loser.
Instead of mentioning the reasons for increased demand and desperation to buy houses - pensions scandal causing middle aged people to invest in property; high immigration levels; poor tenants rights making parents desperate to buy for some security of tenure...
Or even the banks lending at ever higher income multiples, meaning that more money is chasing the same amount of accomodation. That is the government's fault. They could easily have restricted the banks as other countries do but their friends would not have been pleased.
Or the planning laws that ensure that only rich, well-connected developers can build. Allowing them to charge insane prices for jerry-built houses and poky flats without storage space.
No - instead the government will offer to do a little bit of tinkering so that they can pretend to be addressing the social problems caused by their own policies. Younger families will have a reduced quality of life and some of the best and brightest will leave the UK.
And the media will twitter a little but never really address this issue. Because even if it destroys this country, they feel rich because their home is now "worth" five times what they paid for it.