Sorry PigletJohn but I did not mean to accuse you at all and I am not sure why you should be. The link you have provided has discounted item and the ture price is heigher then you specify because if someone reads your thread tomorrow he or she may find this offer no longer exists.
You do not need to run copper pipes because the actual skirting has pipes integrated in it - and this is alreay in the price.
just want to mention that we are talking about EcoBoard system in case you think of any other skirting systems. EcoBoard has a heat exchanger inside its profile. This is not an aluminium skirting that uses principles of conveyed heat, in which case i would agree but not entirely. Heat exchanger incorporates two copper pipes and aluminium thin fins around the pipes. The system is designed to work with low heating temperatures and this is why it is widely used with heat pumps.
Unlike radiators, its heat up time is significantly quicker. If the system is fitted around your room, the heat is distributed evenly with no cold spots. The desired room temperare reaches its comfortable level and the thermometer tells your boiler to stop. Rads require high temperatures. High temperature, as we all know, rises and as it does, it collects under your celling. This creates cold spots and your thermostat will react slowly; your boiler is still working, whereas mine has stopped meaning i am saving and you are not.
Just one other example i have:
in my home, i have radiators. When i sit in my chair my body senses different temperature to the one when i stand up. Because all the heat is gathered up above the ceiling surface, i feel warmer when i stand. Now, with underfloor heating or skirting heating you will never have this sort of uneven temperature difference. The low temperature heat is rising up slowly and evenly; your room is perfectly temperature balanced.